I know it’s bad form to talk about what you donate to charity but I need to touch on that so that I can have my rant of the day. It’s possible I have had this little rant before as well but after three years it’s sometimes hard to remember! So - eyes. I have this - probably irrational - fear of losing my sight. Take a leg, an arm even, let me go deaf but please leave my eyes alone. I know that if I ever need eye surgery I will need to ask to be kept anaesthetised for a week before and a week after as any thought of anything being done to my eyes will induce a hurricane force panic attack.
So it’s not unreasonable that when it comes to supporting charities I tend to favour those concerned with helping the blind here at home and preventing unnecessary blindness in the third world. So every month one small donation goes to the Guide Dogs for the Blind Association. This works on the principle that you are a co-sponsor of a particular dog during its long period of training and as it costs around £10 a day per puppy and takes around 20 months to train, it comes down to one hell of a lot of money and a large number of sponsors.
What angers me is that every now and then, but at least four times a year, I get a progress update in the mail. This is not a simple letter telling me that things are going well and reminding me that I could always increase my donation. I’d be happy with that - actually, I’d be happy with nothing or maybe just a quick note that the dog I co-sponsor has gone to a home. No - this is a glossy, full colour leaflet dedicated to my sponsored dog with pictures of it looking happy and a report on it’s progress. And they do this for every dog in training.
As someone that was once a graphic designer working within the print industry, this sort of thing is not cheap. It’s not just the print and mail costs either, there is the design and production cost and there are people involved who need to be paid. And it is totally unnecessary. I know why they do it - the theory is that the more you ‘involve’ the donors and make them feel a part of the process the more likely you are to keep their regular donation. But the question they should be asking is ‘if we don’t send you glossy leaflets and picture postcards of your dog and don’t waste time writing it all up and getting it printed then we can invest that saving in training more dogs. Are you happy with that?‘. And I bet the vast majority would say yes. That is, after all, why we make the donation in the first place.