In a publishing universe beset by steep advertising declines, Adweek Media's eagerly awaited annual hot list is the one that tells all: it's about what's working.
Here are some noteworthy tidbits from the 28th edition: For the first time, global newsmag The Economist took the number one spot, jumping from number ten. Other returning titles from last year are Real Simple, More, Glamour and Martha Stewart Living. For the first time in three years, O, The Oprah Magazine, did not make the list. Condé Nast boasts a total of five publications: Vogue, Glamour, Condé Nast Traveler, Cookie, and Men’s Vogue, while Rodale has three titles: Women’s Health, BestLife and Bicycling.
Editor Adam Moss's multi-million investment in revamping New York Magazine is paying off, with a spot in the top ten. New York also grabbed Design Team of the Year for its creative output.
Men’s Health editor David Zinczenko earned the Editor of the Year award, and Men’s Vogue nabbed Startup of the Year.
Despite considerable online competition from celeb sites, People.com, one of the most trafficked magazine-generated sites, grew its audience by 48% in 2007, totaling 6.3 million monthly unique users. People.com won the Magazine Web Site of the Year award.
AdweekMedia’s 2008 Hot List:
Title Circulation Advertising Revenues
1. The Economist 720,882 +24%
2. Real Simple 1,986,605 +22.8%
3. Harper’s Bazaar 729,767 +26.8%
4. More 1,265,999 +25.4%
5. Vogue 1,273,546 +10%
6. Glamour 2,353,854 +18.2%
7. Family Circle 4,011,530 +17%
8. Martha Stewart Living 2,021,934 +24%
9. Condé Nast Traveler 819,683 +22%
10. New York 429,116 +16.3%
Selection to AdweekMedia’s annual Hot List is based on several factors, including: ad page and revenue gains; performance within a magazine’s competitive category; circulation gains; interviews with media buyers and consultants, and AdweekMedia’s own editorial judgment. Magazines must have at least $50 million in advertising revenue and publish 10 issues or more annually.
AdweekMedia’s 2008 10 Under 50 List highlights the top magazines with under $50 million in annual revenue:
Title Circulation Advertising Revenues
1. Women’s Health 907,838 +145.6%
2. BestLife 496,053 +61.1%
3. Men’s Vogue 336,189 +122%
4. Cookie 436,197 +95.9%
5. Everyday Food 918,946 +25.9%
6. All You 843,874 +46.5%
7. Fast Company 749,095 +26.3%
8. Veranda 470,449 +15.2%
9. National Geographic Traveler 738,907 +19.6%
10. Bicycling 416,706 +12.3%
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