In fashion, there is always an interest in looking forward. "What's next?" Subliminal or verbal, this question is forever present in those who pursue fashion and those who create it.

Consequently, the industry and its fans are often fickle. It is difficult not only to captivate an audience, but to hold on to it as well.

Some designers change their identities, relying on trends, sensation, and the promise of pop-iconography. Some instead evolve from within. A true personal, creative effort is expressed, and a public finds its creative stars.

Dean and Dan Caten have mapped their future on this premise. Having a former background in women's wear, the twin brothers moved to Milan to create a men's collection, something completely different, personal and unique to themselves.

Since 1994, their collection DSQUARED² has been building a steady following around the world. Their clever mixture of American dreams, Italian tailoring and refinement, and personal attention to detail, prolifically yield witty, ironic and above all, provocated looks for an uncommon male following.

Trailer parks, truck drivers, cowboys, military men, motorcross riders, and matadors have all found their way to the runway via DSQUARED². (Their showmanship is legendary as well.)

Favored for their lean tailored jackets and outerwear, tight tees and low cut trousers, their clients are fashion educated, sexually aware and confident.

Always sexy and often theatrical, their garments are fantastic yet easy to incorporate into a healthy wardroble.

Their popularity has been bolstered by the consistent nature of their creative vision as wells as support from the most exclusive specialty stores in the world, not over-active press or media attention.

The work speaks for itself, and it does so in volumes.

DSQUARED²'s client list include Ricky Martin, Nicolas Cage, and Lenny Kravitz. Dean and Dan has also created looks for women, the latest being the "Drowned World Tour" by Madonna. The twin brothers were commissioned to create original costumes for Madonna and her dancers.

Fall 2007 (Photo by Giovanni Pucci)

Menswear Spring 2008 (Photo by Lyndsey Wong)

Website: www.dsquared2.com

DSQUARED2
VIA Manuzio 17
20124 Milano MI
ITALY

Press Contact:
TWO SRL
Tel: +39 (02)42 29 78 90
Fax: +39 (02)42 29 61 64