TED Prize Results > Previous TED Prize results: 2005

2005 TED Prize winners from left: medical inventor Robert Fischell, musician and activist Bono, photographer Edward Burtynsky

CAN THREE WISHES NUDGE THE WORLD?
A musician, a photographer and an inventor prove that they can ...

Bono

WISH ONE: I wish for you to help build a social movement of more than ONE MILLION American activists for Africa.

Goal:

  • Empower Americans to fight stupid, crushing poverty in Africa and AIDS by making a big noise.

Actions Taken:

  • Rights to the URL www.ONE.org secured and delivered by the Jane Addams Hull House.
  • Sun builds cool SMS technology that allows instant sign-ups at U2 concerts; a team from Sun travels with the U2 tour to run it.
  • Multi-company team of Sun, Macromedia, Microsoft and Tribe, redesigns the www.ONE.org website.
  • Anonymous TEDster commits $10M over five years to Bono's team.

Result:
1.4M signups ahead of G8 summit where major debt cancellation/AID package agreed. One.org signups subsequently exceed 2M.

WISH TWO: I wish to tell people ONE BILLION times about ONE, with as much of this as possible before the G8 Africa Summit in July 2005.

Goal:

  • ONE billion media impressions for the mass-market campaign to tell everyone in the U.S. about ONE and the global fight against poverty.

Actions Taken:

  • John Kamen, of Radical Media, creates ONE film which plays all over TV Networks and the Internet
  • Google contribute adwords
  • Jay Amato and Viewpoint negotiate 1.5 BILLION online ads with help from 24/7 Real Media, About.com, Accuweather, ad pepper, AOL, Boston.com, Burst Media, CBS, UPN and CBSNews, Ebay, Gamespot, iVillage, MaxOnline, Monster.com, MSN, MSNBC, NowPublic, Right Media, UGO, ValueClick, VIEWPOINT Search, Whitepages.com

Results:
Exceeded ONE BILLION impressions target before the G8 summit. Total impressions granted eventually exceeded TWO billion.

WISH THREE: I wish for you to show the power of information —its power to rewrite the rules and to transform lives — by connecting every hospital, health clinic, and school in one Africa