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Race And Conspicuous Consumption
Knowledge@Wharton
Who spends more on what? The realities have more to do with economics than culture.
Milking It
Chaniga Vorasarun
The makers of BornFree bottles helped create plastiphobia. Now they're cashing in.
A Step Ahead
Helen Coster
Zappos' Tony C. Hsieh doesn't know a darn thing about shoes, except how to sell them.

Opinions

Entrepreneurs
How To Lower Your Legal Bills
Wil Schroter
You can't eliminate lawyers from your life--but you can lean on them a little less.

Corralling Capital
Why The Venture Capital Model Is Broken
Dileep Rao
With all the "smart" money chasing homeruns, less sexy but perfectly viable ventures get ignored.

How To...

Special Reports

A World Of Risk
Life is but a series of bets. Herewith, a guide to boosting the odds.

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Internet advertising is hot, but traditional outdoor advertising can still punch up sales. Here's how.
Betting On Billboards
Should You Offer A Free Trial?
How To Protect Your Prototype
Can Bad Credit Kill A Good Idea?

Test Your VC Skills

Guess whether this anonymous startup thrived or died and we'll tell you what really happened.
Quiz 7
Quiz 6 Results

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Barris' Big Question?
Bruce Upbin
Is your life worth $100 million?
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