Nielsen Ratings Mon March 24: Youth Demo Loves Britney?

March 25th, 2008 by Robert Seidman Email This Email This

Scoreboard for Mon. March 24, 2008 ABC CBS NBC FOX CW
Total Viewers (million) 16.21 12.51 7.69 6.95 1.32
Rating/Share: Adults 18-49 4.2/11 4.4/11 2.4/6 2.4/6 0.6/2

ABC won the night in terms of viewers averaging almost 4 million more than second place CBS, but CBS won the coveted “youth” of the 18-49 demographic with its comedy lineup and a new episode of CSI: Miami.

ABC would’ve won the demo as well, but The Bachelor: London Calling lost more than half the overall viewers and half of the 18-49 viewers too, allowing CBS a little chest thumping for the night.   In it’s best half hour, Dancing with the Stars had almost 21 million viewers (20.86 million) and a 5.2/13 in the demo.    In its best half hour all a British accent could pull in was 8.94 million which is a lot of people still, but still it lost more than half of the DWTS viewers and dived do a 2.9/7 in the 18-49 demo.  You may remember me as being in the ‘lead-in doesn’t really matter” camp – this didn’t put me off of that any.

Lena Headey as Sarah ConnorWhy the picture of Lena Headey who plays Sarah Connor?  It was another Monday night without Terminator: TSCC for one thing, but I haven’t lost the love for Summer Glau, or Kaley Cuoco , for that matter.  But Britney’s appearance on How I Met Your Mother bested Kaley C. and Big Bang Theory, and I’m not happy about it. 

It kind of bothers me that Britney is more of an 18-49 ratings juggernaut than Kaley.  I’m not surprised — at all, I mean I know more people know who Britney is.  But while not surprised, still bothered.  And while I am willing to stoop pretty low sometimes, I have to draw the line when it comes to posting a picture of Ms. Spears.  I just couldn’t bring myself to do it.  So I’m going with some Sarah Connor loving.

Big Bang drew 8.63 million and a 3.4/10, while a Britney-fueled Mother drew 10.62 million and a 4.5/12 in the Demo.   I think the thing that bothers me most is that it worked well enough where they might want to do it again.  But be humble Britney, the half hour you were guest-starring DWTS had 20.6 million viewers and a 5.0/13.   Also, CBS’ top comedy is Two and a Half Men.  It pulled in 14.25 million and a 5.1/13 in the demo.  Better than Britney.

 CBS dominated the 10pm hour with the return of CSI: Miami drawing over 16 million in its best half hour with a 4.9/13 in the demo.   But I’ll give a shoutout to Medium because when you can do a 3.0/8 in the demo at 10pm on 8.9 million viewers, that’s not too shabby. 

New Amsterdam struggled to hang in for FOX, in its best half hour it did 6.4 million viewers and a 2.1/5 in the demo.  Hopefully bad news for New Amsterdam might be good news for Terminator: TSCC.  FOX came in last for the night, or next to last if you count the CW.

Taking the day off from creating a table, but Travis Yanan posted the half hourly data on Marc Berman’s site and you can find the HH Ratings info from our friends at Zap2it

Nielsen Ratings Source: Nielsen Media Research. Full night’s results available via Marc Berman/Mediaweek.

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