Ajax USA  

Contract with kit sponsor Adidas extended until summer 2009

26 May: Ajax and its kit sponsor, Adidas, have agreed on the extension of the existing contract until 30 June 2009. Until that date Adidas will design and supply a new away strip every season and a new home jersey once every two seasons. Neither Ajax nor Adidas have revealed any of the financial details in the contract.

Ajax and Adidas signed a five year sponsor contract on 05 July 2000. The world's leading brand in football kits replaced Umbro, Ajax's kit sponsor between 1989 and 2000. Adidas was not easily accepted by certain fanatical groups of Ajax fans: the three characteristic (red) stripes on the white sleeves of the Ajax home jersey were considered blasphemic by many. Adidas then announced to remove the three sleeve stripes from future home jerseys, after which the criticism vanished. Adidas is also the kit sponsor of giant football clubs such as AC Milan, Real Madrid, Bayern Munich and River Plate.

Adidas' worldwide marketing executive Erich Stemminger's comment on the new contract with Ajax: "We are extremely proud to extend our good and close partnership with Ajax. Ajax continuously succeds in innovating itself and can therefore be regarded as one of the trendsetters in international football, both on and off the pitch.The club's rich history, the attractive way of playing and the highly professional organisation of the club are a source of inspiration to anyone with a heart for this beautiful game." (MP)

(Source: Ajax.nl)

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