Low-cost carrier ATA Airlines announced Thursday that it would acquire Georgia-based charter company World Air Holdings. The company also announced it would change its name to Global Aero Logistic, though it said its ATA Airlines unit will continue flying under its current name.
As for World Air Holdings, that company is the parent company of charter carriers World Airways and North American Airlines. The latter also offers regularly scheduled service between New York JFK and Baltimore to destinations in Africa and South America. "ATA said the initial plan was to operate three distinct airlines -- ATA, World Airways and North American Airlines -- under one corporate umbrella. The transaction was scheduled for completion in the third quarter," the Pacific Business News (PBN) writes.
The paper notes "there are interesting synergies between ATA and World Air Holdings. North American Airlines is a small carrier -- 10 planes -- that had operated from Oakland, Calif., while ATA last year moved its San Francisco operations to Oakland. Also, ATA is the nation's largest military charter airline and runs more civilian charters than any other carrier, while World Airways operates in the same business with 17 wide-body aircraft. World Airways gets three quarters of its business from contracts with the U.S. Air Force."
The Atlanta Journal Constitution (free registration) says "the deal would combine two companies offering discount passenger, charter and cargo services. It also would put another former Delta executive, Subodh Karnik, in charge." Karnik is the "new CEO" of Global Aero Logistic, according to PBN. "In addition to providing a significant premium to World's shareholders, this transaction provides the strategic and corporate flexibility for each of these airlines to shape a high-growth future," Karnik says in a press release. The Journal-Constitution writes that "Karnik was Delta's chief route planner and fare-setter until he joined an exodus of other Delta executives in 2004."
"The sale must be approved by World Air shareholders and requires U.S. regulatory approval," says Bloomberg News. Of course, ATA was one of the fastest growing U.S. carriers earlier this decade. But the Indianapolis-based company ultimately ran into financial trouble. After being forced into Chapter 11 bankruptcy protection, ATA dismantled much of its domestic route network. ATA has rebounded thanks in large part to an alliance with discount giant Southwest. As part of that deal, Southwest gained access to many of ATA's assets at its former hub at Chicago Midway.
The deal also has a "codesharing" provision that allows the airlines to sell seats on each other's flights. That helps ATA by funneling connecting Southwest customers to ATA's destinations, such as New York LaGuardia and Washington National. Southwest benefits by selling connecting seats on ATA's extensive network of flights to Hawaii. "With no suitable aircraft for the trans-Pacific haul, Southwest chose to make ATA its Hawaii extension," the PBN writes.