An early adopter of Web technology and a media outlet committed to the promise of interactivity, The Globe has had an online presence for more than a decade.

Like the Internet itself, The Globe's online presence has grown in breadth and sophistication over the years. One thing, however, has remained constant. From the day it was founded in 1844, The Globe has always been in the content business. Today, we draw on our content presentation and Web development expertise to ensure that advertisers have a wide variety of flexible, cost-effective ways to reach our highly desirable demographic. From simple banner ads to compelling rich media presentations, we offer programs for every budget.





While we're known around the world as Canada's national newspaper and widely respected for our magazine portfolio, we're also internationally recognized as an online media leader. But we're not content to rest on our laurels. The Globe continually improves its web properties by adding new tools, new features and, often, entirely new areas. In the past year alone, we've revamped our Real Estate and Sports areas, added an entirely new business web resource, ReportonBusiness.com, and introduced a Life area to complement the new Globe Life section of our newspaper.

Globe online properties include the main Globe Web Centre--an umbrella term for globeandmail.com areas--as well as the stand-alone site globeadvisor.com. While Globe Web Centre areas correspond to a large degree with their newsprint counterparts, they're greatly enhanced with blogs, tools, databases and other interactive features that let visitors get beyond simple articles and engage with content in new and compelling ways. ReportonBusiness.com, for example, offers a wealth of financial reporting and investing tools, including the hubs globeinvestor.com, globefund.com and globeinvestorgold.com. Currently, the Globe Web Centre boasts nearly 4,000,000 unique visitors a month.*

Visitors to Globe Web Centre are in their prime spending years. In fact, a full two-thirds of them are between 25 and 54.**



With so many general- and special-interest properties, The Globe is able to offer advertisers a broad range of options and packages to suit a variety of needs. Say, for example, you're marketing mutual funds. A Globe representative could tailor a package for you that includes the Report on Business section of our paper, ReportonBusiness.com and Report on Business magazine. For added impact, you might also consider space on globeadvisor.com, which reaches Canada's top financial planners, or a presence in a newspaper, magazine or online special report. There's practically no limit to the way you can tailor the reach and penetration of your campaign--and your sales representative has the data to back up recommendations and ensure that you're spending your money wisely.




Besides our commitment to value and quality, there's another principle we take very seriously: accountability. Regardless of the size of a campaign, our team of online experts can create a tracking program to accommodate its scope and budget. Online tracking lets advertisers quantify the effectiveness of their efforts in a way other media measurements simply can't.

The Globe is also committed to standards. We're an active member of the Interactive Advertising Bureau of Canada. As such, we applaud the development of IAB's universal ad standards, which help marketers reduce the inefficiencies and costs associated with planning and production.

This doesn't mean, however, that we're stuck in our ways. As online pioneers, we embrace and encourage innovation in this exciting new medium. Our online ad experts can work with you to develop campaigns that push boundaries and engage consumers in unprecedented, groundbreaking ways.

Want to learn more? Spend a few minutes here to see what we've got to offer. When you're ready to take the next step, contact your sales representative. You might just be surprised at how easy it is to profit from a medium that's flexible, affordable and highly effective.


* Source: Internal Web Statistics, January through December 2006 (average).
** Source: Globe Website User Profiling Study, November 2007.