MyNetworkTV will try Plan B
Scott D. Pierce
Not that there was anything wrong with aligning the station last fall with the new, ahem, "network" (and I use that term loosely).
Ch. 14 had been networkless since its nasty breakup with UPN way back in 2001, and there really wasn't a downside for the station to sign on with MyNetworkTV. After all, it's a sister network to Fox. And Fox has succeeded rather nicely despite enormous skepticism and huge missteps.
None huger than the first few months of MyNetworkTV's existence, which have been nothing short of disastrous. Plan A was to program English-language telenovelas — soap operas — six nights a week. The hope was that they'd experience the same success that Spanish-language telenovelas have had on Spanish-language networks. (America's No. 5 network does not telecast in English, by the way. Univision, which ranks behind CBS, Fox, ABC and NBC, is seen by more viewers than The CW.)
At the risk of piling on, the MyNetworkTV plan was, well, stupid. I thought it was stupid when it was announced; it turned out to be even more stupid than I imagined.
That's bad. That's really bad.
And you could just see it coming, couldn't you? Who was going to devote five hours a week of prime-time viewing to over-the-top prime-time soaps that were so poorly produced they made "Dynasty" and "Melrose Place" look like "Masterpiece Theatre"? (Well, other than those 781,000 people who tuned in to see shows like "Desire," "Fashion House," "Watch Over Me" and "Wicked, Wicked Games.")
Now we'll be seeing International Fight League competitions — teams that compete in mixed martial arts. (Yes, it has a lot in common with Spike's ultimate-fighting competitions, but the folks at Fox have never seen an idea they couldn't steal.)
In markets where the MyNetworkTV schedule runs in prime time, IFL will now be seen on Mondays and some Saturdays. Male-oriented movies will air on Thursdays and Fridays. And two-hour blocks of the current telenovelas — "American Heiress" and "Saints & Sinners" — will air on Tuesdays and Wednesdays.
Given that KJZZ doesn't air MyNetworkTV programming until midnight, those shows will be seen a day later. (Monday's programming airs at midnight on Tuesday, and so on.)
As I suggested way back in September, airing this stuff in the middle of the night is entirely appropriate. (Actually, KJZZ moved it back an hour quite some time ago ... and nobody complained.)
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