Most content on the Internet-- from the latest political news to up-to-the-minute sports scores and stock quotes-- is free to consumers. Why? Because of effective Internet advertising.
What makes Internet advertising effective is the use of technologies that allow advertising networks to make inferences about consumer tastes and provide relevant content. Because of the seemingly complex nature of these technologies, many users have become concerned about their online privacy.
Recognizing these concerns, the NAI has made consumer education a top priority.
As part of that commitment, we have developed this site to help you safeguard your online privacy.
Learn more about how to take control of your online experience.
Draft 2008 NAI Principles Call for Comments