E! Online is reporting that the opening ceremonies for the 2008 Beijing Olympics were up nearly 20 percent from 2004 Summer Games in Athens.

Let's hope this trend continues through the rest of programming and that NBC's decision to air the two short story arcs will pay off. Wouldn't it be nice if NBC sprang for some Days of Our Lives' ads to air in primetime, during the Olyimpics, like they have for their fall primetime lineup? I haven't seen any yet but if you do we'd love for you to report it by commenting on this thread.