Threadden

Thread Den is a completely new concept in Australia, combining a retail space with a sewing lounge. More than just a store, Thread Den is a social hub for sewing enthusiasts and a platform for aspiring designers. Our Sewing Lounge is equipped with sewing machines and overlockers for hire, and Thread Den runs an extensive range of short sewing courses for beginners to the advanced. Thread Den is also a place for lovers of original and vintage fashion, stocking a growing range of local designers as well as a treasure trove of vintage garments.

Our story…

Thread Den is the much-loved creation of four women from different backgrounds, who bonded over their shared love of fashion and all things vintage. Among them, they had experienced first-hand the difficulty of trying to start a clothing label from the ground-up; having been frustrated by the lack of resources and support available. They recognized that what was needed was a place for like-minded people to exchange ideas and make useful contacts; a one-stop shop for sewers who do not own their own equipment, or just need a space to work. So began the idea: to create a business that was unique within Australia, that filled that gap in the market…

Opening in November 2007, Thread Den’s sewing lounge proved immediately popular and we are steadily building a loyal clientele. The Thread Den ladies have been simply overwhelmed by the amount of goodwill and support for the business from the crafty community.

The question is now: what next? The Thread Den girls are hard at work preparing for an exhibition of local designers and show in Melbourne Spring Fashion Week as well as the launch of a number of community initiatives, and soon will be looking to expand the business. Thread Den continues to encourage and support aspiring designers, in such ways as stocking their wares in-store and exhibiting their work in the coming Spring Fashion Week show.