SearchEngineWatch Experts

SEO Reporting: Going Beyond Rankings

Fri, 12 Sep 2008 15:29:00 GMT

Enterprise-level SEO provides consistently outstanding ROI over the life of the project. One of the best ways to substantiate this is through ongoing reporting. But if you're just tracking organic positions and nothing else, you're doing a disservice to your clients. ...

Would You Endorse this Web Site?

Fri, 12 Sep 2008 05:00:00 GMT

Think of link building as running for president of your SERPs. The candidate is your Web site, and you need all the support you can muster to get there. The right connections can provide the bump you need, and the wrong connections can prove calamitous. ...

Change How You Think About Your Life and Company

Thu, 11 Sep 2008 15:48:00 GMT

Even the smallest thing can make a big difference. Here are some very small things you can do make a difference and serve a cause greater than yourself. The links will come naturally. ...

YouTube-ery: Online Videos as Learning and Marketing Tools

Thu, 11 Sep 2008 11:11:00 GMT

YouTube is user-generated content at its best...and worst. Everyone in the world with a video camera -- or just a Web cam and microphone -- can be part of the nebulous social monster that is YouTube. So what's that mean for educators and marketers? ...

Keep Your Ideas Simple and Increase Conversions

Wed, 10 Sep 2008 05:13:00 GMT

Good ideas are often simple ones, and this rule applies to online marketing as well. Looking at the implementation of your ideas from a customer's perspective can help you see if you've simplified things enough, or gone too far. ...

Domain Acquisition -- How Much is Too Much?

Tue, 09 Sep 2008 05:02:00 GMT

Think you can't afford to spend the money to buy an existing domain name? If you do the math, the cost savings you gain may surprise you. ...

Ready to Finally Try SEO?

Tue, 09 Sep 2008 05:01:00 GMT

Is your enterprise taking the first steps toward search engine optimization? The decisions you make now about building an in-house team or outsourcing some or all of your SEO program will either make your life much easier, or lead to problems that will drive you out of your mind. ...

Killer PPC Ads: The Final Word

Mon, 08 Sep 2008 16:12:00 GMT

These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. ...

All That Glitters Is Not Chrome

Fri, 05 Sep 2008 05:16:00 GMT

With the launch of Google's Chrome browser Tuesday, the Google machine moves into another territory. Will it grab a decent amount of market share and reignite the browser wars? Does Google even want it to? ...

Viral Link Building: Size Doesn't Always Matter

Thu, 04 Sep 2008 15:28:00 GMT

Despite some popularly held ideas to the contrary, viral campaigns don't need to be massive to be successful. You can have a small campaign that has a big impact in your industry or community. The power of viral marketing for link building comes from going after a targeted audience. ...