In Your Face: Featured Readers

Should You Pay Your Student Intern?

Reader Find Cost Cutting Writes: "Most interns rely on some income while pursuing their studies. Pay the interns and you'll increase the value of your candidates, the reputation of your program, and ultimately your firm."

• Story: Should You Pay Your Student Intern? April 16, 2008
• Read the Story and Tell Us What You Think

Low Prices Could Backfire

Reader Ron Boto Writes: "The focus should be on continually improving your position in the customer's mind while maintaining necessary pricing. Thinking you can compete on price alone can kill you."

• Story: Low Prices Are Not Always Your Friend April 14, 2008
• Read the Story and Tell Us What You Think

Luxury Homes Buck the Trend

Reader Patrick Duffy Writes: "Global cities (New York, L.A., San Francisco, Miami) are increasingly attracting foreign buyers. It'll be interesting to see when the dollar regains strength if the global economy goes into recession."

• Story: Luxury Homes Buck the Trend March 6, 2008
• Read the Story and Tell Us What You Think

Apple A Threat to Microsoft?

Reader Kyle Writes: "Until Apple decides that it wants to assume the price point of a mass produced generic computer, instead of aesthetic niche computer, they will never threaten Microsoft or the PC."

• Story: Apple's OS Edge Is a Threat to Microsoft April 11, 2008
• Read the Story and Tell Us What You Think

Why Exxon Won't Produce More

Reader Greg Writes: "Focus on 'demand side economics'. Drive 55; work four 10's instead of five 8's; move closer to work; work from home; van pool. The answer isn't always 'supply more'."

• Story: Why Exxon Won't Produce More March 20, 2008
• Read the Story and Tell Us What You Think

Ford's Better Idea

Reader Jeff B Writes: "Ford deserves credit for improving quality, but it's not enough to simply build cars that don't break. You need to make great cars people want to buy—Ford doesn't."

• Story: Getting Buyers to Care About Ford Again April 14, 2008
• Read the Story and Tell Us What You Think

Is Apple a Threat to Microsoft?

Reader R Porter Writes: "Apple's problem hasn't been their products. Their attitude has been, 'you need us we don't need you'. I will not approve a non-Microsoft OS for anything other than an experiment."

• Story: Apple's OS Edge Is a Threat to Microsoft April 11, 2008
• Read the Story and Tell Us What You Think

Why Is the MD-80 Still Flying?

Reader Gregg Writes: "We want there to be no doubt whatsoever that when we travel, we'll be 100% safe. Right now, the airlines are failing miserably to manage these perceptions properly."

• Story: Why's the MD-80 Still Flying? April 10, 2008
• Read the Story and Tell Us What You Think

The Consumer Spending Mirage

Reader Viking Writes: "Beware of what the so-called experts tell us. First they told us that this was confined to the sub-prime mortgage area. Then they told us it was confined to the U.S. Now it is clear that the whole world is slowing down."

• Story: The Consumer Spending Mirage April 9, 2008
• Read the Story and Tell Us What You Think