NICK JR TO AIR BOOHBAH AT 7:00am 7 DAYS A WEEK!

Ragdoll, the award-winning producer of innovative children’s television programmes, including the phenomenally successful Teletubbies, today announced a key new UK broadcast partnership with Nick Jr., the popular preschool broadcasting platform of NICKELODEON.

BOOHBAH, Ragdoll’s colourful and kaleidoscopic exercise programme for 3-6 year olds will premiere on Nick Jr. beginning on Saturday April 2nd, at 7:00am. BOOHBAH will air seven days a week at 7:00AM each day.

BOOHBAH is a truly unique preschool programme full of infectious fun and silly movements that in combination inspire children to actively participate and engage with the music and motion on-screen. The programme aims to inspire children to get up and off the couch rather than prescribe exercise as a daily necessity. Children cannot resist jumping up and joining in!

Nick Jr. programmes are packed with fun, surprises and comedy and aim to get children giggling, energised and joining in. BOOHBAH is a perfect addition to Nick Jr. as children are at the heart of the programme - they find the chance to interact, imitate and dance along with the Boohbahs irresistible!

Debbie Macdonald, VP, Director of Programming at Nickelodeon says, " Ragdoll has a great track record in producing unique ideas and entertainment for children. Boohbah is a great addition to Nick Jr. and we are pleased to welcome it to the Nick Jr. family of characters."

Mark Hollingsworth, Commercial Director of Ragdoll says, ”Ragdoll is delighted to have BOOHBAH shown on Nick Jr. The channel has quickly become an important destination for innovative and compelling content for young children and their parents and caregivers. We look forward to a long and successful relationship with NICK JR going forward.”

All press enquiries to
Carole Thomson / Mary W. Hagger, Ragdoll Ltd
Tel: 01789 404100 or carolet@ragdoll.co.uk / maryh@ragdoll.co.uk

All press enquiries at MIPTV to
Carole Thomson, Head of Company Liaison, Ragdoll Ltd
MIPTV Stand No. 11.19: Tel: +33 (0) 492 99 80 16 or mobile: 07831 393302

Notes to Editors:

Ragdoll Ltd was founded by acclaimed children’s television programme maker, Anne Wood, in 1984 and has produced more than 1,400 programmes aimed at the youngest viewers. Ragdoll produced series for children are shown in more than 113 countries and territories around the world, and in the UK are screened by the BBC and the Independent Television Network. Ragdoll and its children’s programming including the phenomenally successful Teletubbies, the super-brave superhero Brum, those mischievous ragdolls Rosie and Jim, Tots TV, BadJelly the Witch and Open a Door have all achieved international recognition. Ragdoll’s latest programme, Boohbah launched April 2003 on CiTV and GMTV. Ragdoll’s office for the Americas in New York City is responsible for introducing and managing all of these innovative Ragdoll properties in North and South America.

For more information on Ragdoll Limited, visit website www.ragdoll.co.uk

Nickelodeon Networks comprises four dedicated entertainment channels for kids in the UK: Nickelodeon, Nicktoons, Nick Jr. and Nick Replay. Launched in 1993, it has consistently rated as the number1 commercial kids' TV network in the UK. The Nickelodeon channels appear on all Pay TV platforms including cable, satellite and DSL platforms reaching more than 9 million homes. Nickelodeon: Since its launch in 1993 Nickelodeon has won a clutch of awards for its programmes and presenters. It has a high-octane mix of imaginative live-action comedy and drama.

Nick Jr. was launched in 1999, and was the world's first channel dedicated to pre-school children. Nicktoons was launched to critical acclaim in 2002 and is the home of such cult animation as SpongeBob SquarePants. Nick Replay is the one-hour time shift service of Nickelodeon. In addition, each channel is complemented by red button games and interactive websites (www.nick.co.uk, www.nickjr.co.uk and www.nicktoons.co.uk ), which are home to thriving online message boards and communities.

Nickelodeon UK is a joint venture between BSkyB and MTV Networks.

Mary W. Hagger
PR and Promotions Manager
Ragdoll Ltd (T) 01789 404100 or 404107 (direct)