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'JERICHO' FANS RAISE CASH, QUESTIONS ABOUT TV RATING SERVICES

Dubbed the 'Jericho Rangers' from the CBS Jericho forums, fans have rallied to keep the cameras rolling, enlisting Variety to further their grassroots cause by sending flowers, peanuts and buying ads

By JAY FRASCO, News Editor
Published 5/8/2008



LOCATION: Kansas via the internet

THE SKINNY: Variety newsroom received 26 cases of peanuts from JERICHO fans as part of a campaign to save the show after two previous grassroots successes. Now with the CBS show back on the shelf, what's come into question are the show's ratings. The fans say Nielsen just isn't providing the full picture.

The peanuts packages all read "Save Jericho! Nuts to Nielsen!!!" as a reminder of the rating service's shortcomings to track viewing on just the old-fashioned live telecast. The avenues that also attract viewers are DVRs, web streaming and paid downloads -- which aren't taken into account. In this day and age, those numbers add up.

Certainly the peanuts did (500 pounds). And they didn't exactly show up there magically: The fans raised $11,000 of their own cash to send the message. Those funds paid for full-page ads in Variety and the Hollywood Reporter and were targeted at CBS Paramount Network TV executives in control of JERICHO'S future.

For now the only way to view JERICHO is on the CBS website where all 29 episodes from both seasons can be streamed.

Hats off to the fans for not taking it sitting down. We'll keep our fingers crossed.

Source:
Variety


Reader Comments

Steve from Ireland sez....
Bring back the show. Its the best t.v. series since the Soprano's i.m.o
5/23/2008 6:10:26 AM

Dean Moering from Lompoc, Ca. sez....
I've watched and read soooo many posts and ideas it makes my head spin. The forums on so many different sites are uncanny in the drive to bring back an excellent show. We have Power! The so called silent majority. It's finding the right group of people to listen to us! To make a decision. But stop for one moment and reflect on what we are doing. The time and energy that we are using trying to save one of our favorite TV shows is nothing compared to what we could and should do every day as Americans and viewers from around the world. When was the last time you sent a letter to your state Senator? Congressman? President? Assemblyman? City Councilman? Mayor? Prime Minister or other government official. We should be proud of what we are doing. Joining together for a cause. Some of us what to raise money for "Bring back Jericho" ads. Noble cause? Some of us agree. Others don't. We have created a unique group of individuals. Some calls us Jericho Rangers. Others call Us Nuts. But win or lose our desire to get this show back on the air, We should not abandon our free will and drive for something that is important to us all. Once we get an answer to our letters and emails and nuts, we accept the out come. Good or bad. But let us turn our thoughts to a campaign to help others around this world. We are a group of tens of thousands of voices and it shows that once we have a desire to talk on these forums, blogs, message boards, or e-mails, we have to stand together and support causes that are just and of great need to this world. We cannot always count on our Governments to do the right thing or to act quick enough. WE WATCHED JERICHO AND LEARNED A GREAT LESSON. We need to stick together and fend for ourselves and others in need! Rangers. Stand up and be counted. Do not give up hope and do not forget what we can do for others. Stay strong for the weak and displaced. We will rise up and be a commanding voice that history may show what a group of NUTS can do for their fellow man. Thanks for running this article!!!
5/11/2008 1:18:55 AM

Mangofish from TN sez....
Good article. Keep 'em coming!
5/9/2008 7:47:22 PM

Grace from U.S.A. sez....
THANK YOU for mentioning our efforts to get JERICHO back on the air. We are working very hard for a show that we love and appreciate the publicity.
5/9/2008 12:10:21 AM

curlybean from Oregon sez....
Thanks for your mention of the hard work the Jericho Rangers are doing. We are completely devoted to doing whatever we can to bring Jericho back and to spread the word about what an amazing story Jericho is. Never give up, Rangers.
5/8/2008 1:14:26 PM

Dawn from South Jersey sez....
Jericho fans are amazing. You've only touched on our campaigns and there are plenty more around right now with more to come. We're donating peanut butter to food banks and to the post office's Stamp Out Hunger Campaign. We will follow Jericho to whatever station decides that we do count after all. Thanks for the article, hope to see more!
5/8/2008 11:27:38 AM

artzylady from Upstate New York sez....
Jericho fans aren't going anywhere. Until it's sold to another network, we'll continue to keep it alive on as many places as possible.
5/8/2008 9:21:47 AM

Kelly from Pennsylvania sez....
Thanks for noticing the fight! Press on, Rangers! It's a shame when quality scripted drama is not given a chance to grow, because the only audience that matters to advertisers is the Nielsen families.
5/8/2008 5:31:25 AM

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