WordWorld, recently added to FremantleMedia’s roster of third party properties, has been awarded an Emmy for the best main title sequence in daytime television programming, which recognises creativity.

WordWorld, which is airing on PBS in the US and Television Ontario in Canada, is a 3D animated show featuring a group of WordFriends who embark on adventures where the only way to save the day is to “build a word”. When a word is built correctly, it morphs into the object it represents — so the letters D-O-G form a dog

Creator Don Moody says: “We at WordWorld are thrilled to receive an Emmy Award and view it is a terrific endorsement by the television industry. We have been honoured to receive multiple top awards this year, including three Gold Parents’ Choice Awards which demonstrates widespread support by educators, kids and parents alike.”

The show begins airing on Disney throughout Asia in July 2008. Toys, puzzles and games are currently sold exclusively at Target in the US.