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International Journal of Entrepreneurship Education

You Say you Want a Revolution? a Case study of MP3.com

IJEE vol 1 issue 1


Author(s): Andrew Burke (University of Warwick, UK) and Chris Montgomery (MP3.com/Vivendi Universal, France)

MP3.com was a revolutionary venture set up in an attempt to break the mold of the music recording industry. The case study documents the venture's impressive growth and the factors affecting its performance. A deep understanding of the case requires the reader to draw from a wide spectrum of economics, new venture management theory, and both antitrust and copyright laws.

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