Link This | Email this | Blog This | Comments (0)

9 steps for creating an effective ad
December 15, 2008

Follows these guidelines for creating an effective ad:

1. Understand and know what your branding messaging says: Ask others outside your company if your tagline and/or copy resonates with them emotionally. 
2. Create a strong visual: Consumers should be able to easily identify with what you're selling. An image  communicates your message faster and more effectively than copy alone.
3. Emphasize pricing if it's competitive: Price conveys value and consumers respond to values.
4. Offer a Broad Selection: Inform the consumer that you have many products from which they can choose.
5. Store Identification: Make it easy for your consumer to find you by including your logo, directions, store hours and phone number.
6. Store Service Bonuses: If you offer free delivery and other services, communicate these because they help distinguish your store from the competition.
7. Strong Headline: Select a headline that is a believable reason for a sale or product, which helps pique a consumers interest.
8. Urgency Message: Your consumers think your products can be purchased at any time. Make them want to shop today by limiting a sales event to three to seven days only.
9. Satisfaction Guarantee: This creates a perceived value-added store service that enhances customers’ perception of you.

Additional resources:
Ad checklist => http://www.esmalloffice.com/SBR_template.cfm?DocNumber=PL12_0100.htm#checklist

21 tips for creating effective advertising =>
http://www.craftsreport.com/OCTOBER00/CRAFTSRETAILER.HTML

Create a custom ad => http://www.adready.com/

Posted by Suze Bragg on December 15, 2008 | Comments (0)