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FEATURES Video Advertising
places 15-second spots immediately before Boston.com video content, weather, NESN sports news, entertainment broadcasts, NECN breaking
news, or original content, assuring your message will be seen be all
viewers clicking on video features. Dayparting
allows advertisers to decide what time of day their audiences are
online, to deliver messages at the most favorable viewing hour for any
target. Weather-Based Targeting
delivers advertising based upon temperature and/or precipitation
forecasts, throughout Boston.com or within the Weather section of the
site, for advertisers whose messages are better received during hot,
cold, rainy, or snowy conditions.
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ONLINE SPECS
Visit boston.com/adspecs to learn more. BOSTON FACT
Boston car buyers will visit an average of 2.7 dealers prior to making their next car purchase.
2004/2005 Gallup Poll of Media Usage & Consumer Behavior, Boston 5PMSA Source: 2005 Snapshots USA, Top 10 DMA Markets Broadband usage | 88% of Boston.com users have broadband access (compared to 74%of the total online population) |
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