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Will Radiohead's Servers Be Able to Handle All Tomorrow's Downloads?

By Eliot Van Buskirk EmailOctober 09, 2007 | 5:46:21 PMCategories: Getting Artists Paid  

In_rainbows Only Radiohead and their hosting company know for sure how many people have pre-ordered the band's In Rainbows album, but tomorrow morning UK time, all of them will receive a unique activation code that will allow them to download a zip file of the ten songs comprising the main release version of the album, encoded at 160 Kbps MP3 with no copyright protection, according to an email (below) sent out to those who pre-ordered.

If one were to assume that "morning" means 8am, that would mean emails will start arriving here in America at 3am.  I'm wondering whether their servers will be able to handle the stress, and have contacted the band's hosting company (Virtek) to find out what measures they're taking to cope with demand, since the In Rainbows site has flickered on and off in the past -- and that was when it was only handling web orders, rather than serving 48.4MB zip files.

I guess we'll find out; hopefully, for Radiohead's sake, the servers will stay afloat and preserve all of the good will the band generated by selling the album at a consumer-chosen price in an unprotected format.

Here's the full email I received today concerning my pre-order ($10, if you must know):

THANK YOU FOR ORDERING IN RAINBOWS. THIS IS AN UPDATE.

YOUR UNIQUE ACTIVATION CODE(S) WILL BE SENT OUT TOMORROW MORNING (UK TIME).  THIS WILL TAKE YOU STRAIGHT TO THE DOWNLOAD AREA.

HERE IS SOME INFORMATION ABOUT THE DOWNLOAD:

THE ALBUM WILL COME AS A 48.4MB ZIP FILE CONTAINING 10 X 160KBPS DRM FREE MP3s.

MOST COMPUTERS NOW HAVE ZIP SOFTWARE AS PART OF THE OPERATING SYSTEM; IF YOUR COMPUTER DOES NOT, YOU NEED TO GET WINZIP OR ZIPIT INSTALLED PRIOR.

YOU CAN DOWNLOAD THEM HERE:

PC: http://www.winzip.com/
MAC: http://www.maczipit.com/

IF YOU HAVE ANY QUESTIONS OR PROBLEMS DOWNLOADING YOUR FILE,  PLEASE CONTACT OUR DOWNLOAD CUSTOMER SERVICE TEAM AT
[removed]@waste.uk.com


EDITOR: Eliot Van Buskirk |
CONTRIBUTOR: Scott Thill |
CONTRIBUTOR: Lewis Wallace |
CONTRIBUTOR: Angela Watercutter |


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