Monday, May 19, 2008

Another application for the 100:10:1 rule

Watching the FA Cup Final last Saturday made me aware that the 100:10:1 rule has another application. If you're not familiar with the rule in so far as it relates to forums, blogs and wikis, the idea is that for every 100 users, one sets up the forum thread, blog or wiki page, ten contribute by replying, commenting or making amendments, while the rest are passive consumers.

I believe the same applies to singing at football matches: one person starts the chant, ten join in, while the others soak up the atmosphere. As a generally shy person it took me 20 years of going to football before I became a singer; I could go another 20 years and never become the one who starts it all off. There's a lesson her for football clubs - if they want the atmosphere and the support for the team that singing provides, they should offer free tickets to the one in a hundred that will do all the work. This wouldn't incentivise me, but it would work for plenty.

Tuesday, May 13, 2008

The art of changing the brain

I've been dipping into The art of changing the brain by James E Zull (Stylus, 2002) for some time now. The subtitle of the book, 'Enriching the practice of teaching by exploring the biology of learning,' pretty well sums it up - this is neuroscience for teachers, written by a Professor of Biology and Director of the University Center for Innovation in Teaching and Education at Case Western Reserve University.

If you want to explore and validate the neuroscience, then you'll have to read the book I'm afraid. However, if you just want to know what the main recommendations are, then here's a summary of the notes I took:

Main premise: "Learning is change. It is change in ourselves because it is change in the brain. Thus the art of teaching must be the art of changing the brain" Or, more accurately, "creating conditions that lead to change in a learner's brain."

Perhaps surprisingly for a book based on neuroscience, Kroll structures the book around David Kolb's 1984 experiential learning model - a cycle of sensory experience, reflection, generating new ideas and then testing these ideas out: "Little true learning takes place from experience alone. The must be a conscious effort to build understanding from the experience, which requires reflection, abstraction and testing the abstractions."

Zull recommends a balanced approach. We can over-do the play in learning: "We can find ourselves stressing action and creativity at the expense of scholarship and information. We can make the classroom into a playroom but lose track of the intense concentration needed for true accomplishment. We risk trivialising learning."

Learning is essential for survival and therefore the body rewards it: "We enjoy real learning and we want to learn. In order to survive we had to want to learn."

On the other hand, "Because (learning) is so serious, no outside influence or force can cause a brain to learn. It will decide on its own. Thus, one important rule for helping people learn is to help the learner feel she is in control."

Relevance is fundamental: "If people believe it is important to their lives, they will learn. It just happens." And, therefore, "if we want people to learn, we must help them see how it matters in their lives."

About rewards and motivation: "When we try to help someone learn by offering an extrinsic reward, the chances are that learning will actually be reduced." Why? "The first thing our controlling brain sees in a reward or punishment is a loss of control." So, "we devise all sorts of ways to get the reward without carrying out the learning." On the other hand, "extrinsic rewards can get a learner started on something. Often people do not actually know what they are going to enjoy." And, "Extrinsic rewards can also sustain a learner at times of pressure and difficulty."

About memory: "If we don't use or repeat things, our memory grows dim. And yet, if something made sense to us or engaged us emotionally, we can also recall amazing amounts of detail."

About prior knowledge: "All learners, even newborn babies, have some prior knowledge. Prior knowledge is persistent - the connections in these physical networks of neurons are strong. They do not vanish with a dismissive comment by a teacher." Also, "prior knowledge is the beginning of new knowledge. It is where all learners start. They have no choice." And once more for emphasis: "No one can understand anything if it isn't connected in some way to something they already know."

About the order in which we teach: "A teacher's best chance is to begin with concrete examples." Unfortunately, "teachers do not necessarily start with the concrete. Our deeper understanding of our fields can lead us to start with principles rather than examples. WE start where we are, not where they are."

About the importance of practice: "Synapses get stronger with use. The more they fire, the more they send out new branches looking for more, new and more useful connections."

About experts and novices: "Whether we are an expert or a novice, our brains basically sense the same things. The difference is that the expert knows which part of his sensory data is important and which part isn't."

On visualisation: "Vision is central to any concrete experience that we have. In many ways our brain is a 'seeing'' brain. Images are by far the easiest things for the human brain to remember." However, these images do not have to be specially constructed by a teacher: "The experience itself provides by far the richest images. These are undiluted and direct, rather than transported or filtered through text, film, TV or lecture." Nevertheless, "if we can convert an idea into an image, we should do so." By the way, the origin of the word teacher is an old English word, techen, which means to show.

On sound: "We cannot focus on a particular sound to the exclusion of all others for long. The brain expects movement in sound. Eventually we begin to ignore it; we literally do not hear it ... This is called habituation ... Nothing demonstrates habituation more than a lecture. Unless we break up the sound every few minutes, we are almost certain to induce habituation."

On reflection: "Our task as teachers is to give assignments that require reflection and that induce learners to reflect on the right things." Why? "Even the quickest learner needs time for reflection. She must let her integrative cortex do its thing. If she doesn't, her ideas and memories will be disconnected and shallow. They may be adequate for the moment (to pass a test, for example) but still transitory and ultimately unfulfilling." How? "When we reflect, we seem to do better if we shut out sensory experience. That way our brain is not distracted by receiving new information at the same time it is working with old information."

On overload: "We should be careful not to overload working memory. A classic error of college teachers is to  keep shoving information in one end of working memory, not realising that they are shoving other data out the other end." Breaking things down into simple components is not dumbing down: "When we are new at something, we are all basically in kindergarten. We can only start with what we have, so if our students already have prior knowledge about the subject, they can easily attach new things to those old networks.  But if they are asked to hold new things in isolation, then working memory is engaged, and working memory does not expand with maturity or experience."

On testing out our ideas: "Testing our ideas through action is how we find out we are on the right track. The only pathway that seems unproductive for learning is the pathway that excludes testing of ideas."

About stories: "Stories engage all parts of the brain. They come from our experiences, our memories, our ideas, our actions and our feelings. They allow us to package events and knowledge in complex neuronal nets, any part of which can trigger all the others."

I think I'll stop there, because I'm in danger of copying out the whole book. As you can see, there's lots of good stuff here and in the book it is backed up by concrete examples and the evidence. I'd recommend you take a look.

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Monday, May 12, 2008

Microsoft Learning Content Development System

I don't know where this appeared from or why but it seems that Microsoft has a rapid e-learning development tool. It's available for free download and there don't seem to be any strings attached. I'm not completely convinced because there's very little information about this product and it certainly isn't being marketed heavily. My best guess is that this is a tool used by Microsoft itself or by one of its contracted developers, and someone suggested making it more widely available.

It's a desktop tool, it's easy to use fairly versatile as long as you are prepared to work within very strict templates. Its versatility is limited because it doesn't have any sort of screen layout tool and doesn't allow import of PowerPoint material, which would solve this problem. It does have some interesting features, including a scenario builder, a selection of learning games and Flash import, and exports to SCORM 1.2 (although I couldn't get my test material to play in Moodle).

I'm not sure I'd recommend this tool until Microsoft decides whether this is something they are going to support in the long term. On the other hand, if you want a free tool to use right now and it will work with your LMS (or you don't need an LMS), then why not?

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Thursday, May 01, 2008

Enough's enough

45563_1

It has been a long winter and it's time for a break. If you're in South Devon over the next week, say hi; otherwise don't expect too much communication from me for a while.

Content creation skills are widespread

I presented yesterday in London at the conference of the Learning and Skills Group on the subject of rapid e-content creation. As part of my session I asked the group to rate their proficiency in each of these skills:

  1. Using a digital camera
  2. Editing photos
  3. Using a camcorder
  4. Editing movies
  5. Writing textual content
  6. Laying out textual content
  7. Creating graphics
  8. Building presentations
  9. Recording audio
  10. Editing audio

The rating scale was as follows:

  • Five stars - professional
  • Four stars - enthusiast
  • Three stars - improver
  • Two stars - beginner
  • One star - virgin

I also asked them to rate the ability of their children (or children they knew) and their direct reports.

I expected a small minority of the audience (predominantly Gen X and boomers) to have reasonable content creation skills, whereas their children and perhaps some of their younger direct reports would have higher ratings, given their greater experience with technology generally and with web 2.0 tools in particular.

I was right about the latter - yes, Gen Y and the Millennials have these skills in bucket loads. Where I was surprised was that the overwhelming majority of the 100+ audience rated themselves three stars or above in at least five skills areas - some in all ten.

My conclusion: content creation skills are in relative abundance. Provide employees with the tools, the opportunity and the means for content distribution and they are capable of delivering.

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ROE, sorry but no thanks

I was at the conference of the Learning and Skills Group in London yesterday and enjoyed attending the session from Charles Jennings of Thomson Reuters which he called Are we trying to perfect the irrelevant? The only issue I didn't agree with Charles on was the shift in emphasis in terms of evaluation from return on investment (ROI) to return on expectations (ROE). This echoed the work done by the CIPD as described in my posting, What's Wrong with Kirkpatrick?

I'm sorry but I just don't buy into the idea of ROE as a way for learning and development people to measure success. The problem in my experience is that the expectations of l&d from their stakeholders is often incredibly low, sometimes no more than 'keep doing what you've always done, just don't rock the boat'. That's not good enough.

If I'd relied just on meeting my customers' expectations, I may have made more profit in the short term, but I'd have achieved a tiny fraction of what I have done in my career. What's more important is to do the 'right thing' - to deliver real value in performance terms. Sometimes that means saying 'no' - something no client expects.

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Saturday, April 26, 2008

The right place at the right time

Barcelona1a

Sometimes you find your self in the right place at the right time. Imagine my amazement to find (1) that I was speaking at a conference in Barcelona the day after a Champions League semi-final between the world's two richest football teams (Barcelona and Manchester United), that (2) the hotel was only 1/4 mile from the stadium (Europe's largest), and that (3) tickets were available (at a price). So it was that Donald Clark (also speaking at the same conference and pictured above) and I found ourselves at the Nou Camp along with 100,000 fanatical Catalans to see some of the world's greatest stars. No goals, but then you can't have everything.