Amway Global to be Presenting Sponsor of 'Tina Turner Live in Concert' 2008 North...

Thu Jul 10, 2008 12:00pm EDT
[-] Text [+]
Amway Global to be Presenting Sponsor of 'Tina Turner Live in Concert' 2008
North American Tour
Sponsorship is part of larger brand-building campaign for Amway Global

ADA, Mich., July 10 /PRNewswire/ -- Amway Global today announced that it
will be the Presenting Sponsor for legendary, Grammy-winning singer Tina
Turner's upcoming North American tour, promoted nationally by AEG Live.
"Amway Global Presents Tina Turner Live in Concert" will span at least 36
concerts in more than 20 U.S. and Canadian cities, beginning October 1 in
Kansas City. This will be the first tour in eight years for Turner, an eight-
time Grammy winner with seven top-10 singles who has sold nearly 200 million
    As presenting sponsor, the Amway Global name will appear on tickets,
advertisements, and signage at all North American concert venues.
    "We are thrilled to be associated with an artist of such high caliber and
broad appeal as Ms. Turner," says Steve Lieberman, Amway Global's Managing
Director. "A rock tour is not what most people would expect from Amway Global
and that's the whole point. There are so many things people don't realize
about our business, like the fact that we're the number one online health and
beauty retailer. Sponsoring Tina Turner's fall tour is just one example of how
we are stepping up our efforts to build awareness for our business and who we
are today."
    The sponsorship is part of a larger Amway Global investment to help raise
public awareness of its business, opportunity, and products in North America.
The company currently operates as Quixtar North America/Amway Global but is
transitioning to the Amway Global name by 2009. To support this brand
transition and also build awareness for the company's flagship Nutrilite
vitamin and supplement brand and Artistry skin care and cosmetics brands, the
company is investing in a multi-million dollar advertising campaign and high-
profile sponsorships, such as the Tina Turner tour.
    A recording artist for more than 40 years, Tina Turner appeals to music
fans across generations and has career longevity that is rare in any industry,
especially the music business. Her concerts are typically sellouts, which is
why she has sold more concert tickets than any other solo performer in
    For more information about "Amway Global Presents Tina Turner Live in
Concert" please visit
    About Quixtar North America/Amway Global
    Based in Ada, Mich., Quixtar North America/Amway Global is part of the
Alticor group of companies, founded by the DeVos and Van Andel families.
Alticor is led by Steve Van Andel, Chairman, and Doug DeVos, President.
Global sales for the Alticor group of companies, which include Amway, Access
Business Group, Alticor Corporate Enterprises (ACE), and Quixtar, exceeded
$7.1 billion in fiscal 2007.
    About AEG Live
    AEG Live, the live-entertainment division of Los Angeles-based AEG, is
dedicated to all aspects of live contemporary music performance, touring for a
variety of programming, and multi-media production.  AEG Live, the nation's
second-largest concert promotion and touring company, is comprised of special
event, broadcast and exhibition divisions, fourteen regional offices, and
numerous state-of-the-art venues nationwide.  For more information, go to
                  Announced* 2008 North American Tour Dates
    For tickets and additional information please visit

    DATE            City                         Venue
    Wed., Oct 01    Kansas City, MO              Sprint Center
    Fri., Oct 03    Chicago, IL                  United Center
    Sat., Oct 04    Chicago, IL                  United Center
    Mon., Oct 06    Chicago, IL                  Allstate Arena
    Wed., Oct 08    Kansas City, MO              Sprint Center
    Thu., Oct 09    Minneapolis, MN              Target Center
    Mon., Oct 13    Los Angeles, CA              STAPLES Center
    Tue., Oct 14    Anaheim, CA                  Honda Center
    Thu., Oct 16    Los Angeles, CA              STAPLES Center
    Sun., Oct 19    San Jose, CA                 HP Pavilion
    Mon., Oct 20    San Jose, CA                 HP Pavilion
    Wed., Oct 22    Sacramento, CA               ARCO Arena
    Fri., Oct 24    Phoenix, AZ         Arena
    Thu., Oct 30    Miami, FL                    American Airlines Arena
    Sun., Nov 02    Ft. Lauderdale, FL           BankAtlantic Center
    Wed., Nov 05    Orlando, FL                  Amway Arena
    Sun., Nov 09    Atlanta, GA                  Philips
    Thu., Nov 13    Toronto, Ont., Canada        Air Canada Centre
    Sun., Nov 16    Boston, MA                   TD Banknorth Garden
    Mon., Nov 17    Boston, MA                   TD Banknorth Garden
    Sun., Nov 23    Washington, DC               Verizon
    Wed., Nov 26    Newark, NJ                   Prudential Center
    Thu., Nov 27    Newark, NJ                   Prudential Center
    Wed., Dec 03    Uniondale, NY                Nassau Coliseum
    Thu., Dec 04    Uniondale, NY                Nassau Coliseum
    Sat., Dec 06    Hartford, CT                 XL Center
    Mon., Dec 08    Montreal, Que., Canada       Bell Centre
    Fri., Dec 12    Toronto, Ont., Canada        Air Canada Centre

    *Additional shows are being added to this schedule.

SOURCE  Amway Global

Robin Luymes for Quixtar, Amway Global, +1-616-787-6338,;
Michele Schweitzer for Tina Turner, +1-917-400-3939,;
Hannah Kampf, +1-213-639-6160,, or Eve Samuels,, both for AEG Live


Editor's Choice

A selection of our best photos from the past 24 hours.  Slideshow 

Most Popular on Reuters

  • Articles
  • Video
The global destination for corporate leaders, deal-makers and innovators