- What are Zillow Showcase Ads?
- They're a simple and affordable self-service solution for real estate agents, loan officers, other professionals, and homeowners to advertise homes for sale, your business — even yourself!
- Our visitors = your customers
- Zillow.com is one of the most-visited real estate sites on the Web, used by millions of prospective home buyers, sellers, and owners every month. Two-thirds are actively buying or selling a home or plan to in the next 1-2 years.
- Targeted advertising
- Only customers looking at homes within the ZIP codes you select will see your ad.
- Target your audience
- Specify ZIP codes where you want your ad to appear so only potential customers looking at homes in those areas will see your ad.
- Get creative
- Write your own headline and content. Include an image, phone number, e-mail address, and a link to your Web site at no extra cost. Update your ad at any time.
- Select the percent of ad views you want
- Determine your ZIP code domination. Purchase 25, 50, 75, or even 100 percent of ad view placements in the ZIP code you want.
- See your results
- Each Showcase Ad has its own report page that shows you how many views and clicks your ad has received, how long it will run, and more.
- Pricing based on ZIP code and percent of ad views
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Each ZIP code differs in price, based on traffic to that location. The price also depends on the percentage of ad view placements you want to purchase.
Each Showcase Ad will run for 30 days. Depending on the ad inventory available, you can select 25, 50, 75 or even 100 percent of the ZIP code ad view placements in an area.
You set the budget. The price you set when you create your ad is what you pay. Period. No additional taxes and fees.
- Why should I advertise on Zillow?
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Zillow is one of the most-visited real estate sites on the Web, with more than 5 million people visiting each month. Two-thirds of Zillow visitors plan to buy or sell a home in the next 1-2 years.
By placing an ad on Zillow, you have instant visibility in front of these potential customers. Make our traffic work for you!
- How much does it cost?
- Each ZIP code has a unique pricing plan, based on amount of visitors. ZIP codes with high traffic will cost more than ZIP codes with less traffic.
- Is an ad view the same thing as a click?
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No. An ad view is counted whenever we display your ad to someone looking at homes in a ZIP code you've targeted. This is what is known as an "impression" — it is not the number of times someone clicks on your ad.
Unlike some sites, we allow you to include your contact information (phone number, e-mail address, and/or Web site URL) in the text of your ad, so your customers can contact you without having to click.
- Where will my ads appear on the site?
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Once a Zillow user searches for homes in one of the ZIP codes you specified, your ad will appear in the ad space of nearly every page throughout the site (until the user searches on a different ZIP code). The frequency that your ad displays will depend on the percentage of ad view placements you purchased — 25, 50, 75, or 100 percent. Example of ad view percentage:
- 25% ad views:
- Ad will appear, on average, in 1 out of every 4 pages in selected ZIP code
- 50% ad views:
- Ad will appear, on average, in 2 of every 4 pages in selected ZIP code
- 75% ad views:
- Ad will appear, on average, in 3 out of every 4 pages in selected ZIP code
- 100% ad views:
- Ad will appear, on average, on every page in selected ZIP code
- How many other ads will appear with mine?
- At most, only one other Showcase Ad will appear next to yours.
- Will mine be the only agent ad on the page?
- The ads that appear with yours could be for other agents, houses for sale, or local businesses.
- What can I put in my ad?
- Your ad is your place to advertise your services. We believe the best way to do that is to leave the marketing to you. Each ad can accommodate a headline, photo, two lines of static text (including a phone number), and a hyperlink for a Web site or e-mail address. As long as the content of your ad complies with our Content Guidelines and Terms of Use, your ad message is up to you.
- Can I update my ad after it starts running?
- Absolutely. You can change the photo, text and Web site or e-mail address of the ad as frequently as you like — at no additional cost. Just click the "Edit Ad Content" link in the Ad Content section of your ad's report page.
- Will my ad be reviewed?
- Yes, all new or updated ads go through an editorial review to ensure that they meet our Content Guidelines and Terms of Use.
- How do I renew my ad?
- When an ad finishes running, a reminder will appear next to the ad listing on your My Zillow page. To reactivate the same ad, open your ad's report page and click on the "Buy Ad Again" button. You will then have a chance to make any updates to the ad's content before repurchasing.
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