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Guardian tech guru gives away the goods

Speaker's Corner Open news source
Thursday, 12 March 2009, 18:43

WHILE NEWSPAPERS all over the US panic over declining revenues, lost advertising, and Google News, Mike Bracken is upbeat about the Guardian's future. The paper has just launched his pet project, an open platform and content API to allow outsiders to take Guardian content and data and create their own applications. Bracken, who in his career has been an academic, a journalist, a consultant, and a co-founder of MySociety, came to the Guardian a year ago to make precisely this happen.

"Some may think it's radical," he says, "but it's sensible given where we want to go. Our real differentiator is our data store. We are creating an ecosystem for developers, giving them content, tools, data."

Where we want to go
The Guardian has an oft-stated mission to "become the world's leading liberal voice". Owned by the Scott Trust, what drives the Guardian is not so much profits – although it has to make money – than the journalistic values of its founder and long-time editor, CP Scott. In an average 12-week period before the Web, the Guardian reached six million people; today in a good month it reaches 33 million.

Mike-BrackenBut, says Bracken, that's not enough. "We recognise that there are communities of people who would describe themselves as having liberal values, and some of them live in extremely illiberal states and regimes." Bracken believes that reaching them requires opening up the two-way conversation; let local people figure out the best way to make the Guardian's journalism work for them. That mission statement, he says, like Google's goal of organising the world's information, is "hugely ambitious. No one can do it – but what a fantastic aim to have."

And it's the exact opposite of what's going on in most media companies which, particularly in the US, are responding to the recession and declining news circulation by shutting down foreign bureaux, narrowing their focus from international to national news, and using syndicated stories rather than investing in their own coverage. The blood bath has been bad enough that some are questioning the entire commercial model of traditional newspapers.

"Does information, the provision of news, have commercial value? I think clearly it does," Bracken says. "There's been a huge change of format ongoing for the last ten years, and the shift in the distribution of revenues from print to digital hasn't mapped completely, so that what we're seeing now is dislocation between formats." Even so, while many people expect to receive news and information for free, there are, he says, many examples where people will pay for specific formats, such as Iphone applications, for the convenience of using that particular device.

"This is what Google has done, in many ways with its advertising engine – not necessarily search." Google has managed to create value for itself – but "that value, in UK media terms, goes straight out of the country. Unless there's a more equitable share in the marketplace there's a structural problem."

The future, he thinks, will see "a smaller number of big publishers and a healthier long tail of small publishers." There will be a more significant global presence of non-English-speaking media, and brands will work across different media.

"Look at the change in the Guardian in the last five years. Our multimedia suites are rated by people from ITV and the BBC saying that we have some of the best state-of-the-art equipment you can have, and this is a newspaper." The paper's podcasts are popular on Itunes, and not long ago it won a Royal Television Society award for a documentary it produced.

The same changes are reflected in the set of its online competitors: the traditional, like the Telegraph; the global media brands such as the Washington Post, the New York Times, and the BBC; and newcomers like Yahoo! and Google. Plus companies just emerging in India and China.

And yet the Guardian is comparatively small. Its consumer technical services team numbers 59 people, tiny compared to even a single division of the BBC.

That, Bracken says, is the point of the open platform. µ

 

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Comments
Grauniad FWT!

Grauniad FWT!

posted by : AC, 12 March 2009 Complain about this comment
Looking forward to this...

but I hope they use a decent spell checker...

posted by : Dave, 12 March 2009 Complain about this comment
@Dave

you're reading the INQ and asking the Guardian to use a spell checker? rotf...

posted by : Another View, 13 March 2009 Complain about this comment
"Liberal" lies and liars

Good tech, bad product.

Giving away liberal "news" doesn't hide the fact that liberalism is just a polite way of saying Bolshevism.

Take from those who've earned and give it to those too damn lazy just so that they'll think you're a nice guy, and so that you'll think you're a nice guy. How phoney!

Buying people's affections doesn't work, just ask the U.S.; given away trillions of dollars over the years starting with the Euro-peons after World War II, and what does the U.S. have for all that? Nothing, nobody loves U.S.

So take your scummy failed leftist Bolshevik ideology and shove it where the sun don't shine.

posted by : I'm not illiberal, I'm ANTI-liberal, 13 March 2009 Complain about this comment
Duh

"The Guardian has an oft-stated mission to "become the world's leading liberal voice"."

Sure, any good citizen believe in taking from those who earn, and giving to those who do not. Obama knows all about the concept, so when I lose my job I'll be rich because I'll go on welfare.

HB

posted by : Hucklebuck, 13 March 2009 Complain about this comment
"Traditional's" content better

I subscribe a Finnish news paper "Helsingin Sanomat" and and English language version of "Le Monde Diplomatique". I also follow BBC, International Herald Tribune and Guardian on their own websites. Also sometimes "Al Jazeera". I only follow technology related news on CNet and the Inquirer (my two main sources for tech news). And sometimes I read Tech Report or Anandtech for hardware reviews.

One point is that I don't trust content produced by some online outfits for anything other than technology related news (where they actually have human reporters on site and expertise). Also I do make a lot of use of online media content from the sites where it is accessible. I do hope they can figure out some way to make revenue. I might be willing to pay for accessing some of these sites on phones for instance.

Science publishing (I work on bio sciences)is one area where the content has moved completely online and nobody misses the good old days. But there libraries pay for the content and sometimes the scientists who publish the articles (to make it freely accessible). Quality control is handled by peer review in a self-organizing manner without large amounts of editing.

I wonder however whether it would be possible to somehow organize free lance reporters to work in a networked manner and to write and submit stories all over the world. They would of course have to be paid somehow. Perhaps Google could do this and pay them out of advertising revenue? Of course if they are getting all the content for free maybe there is no incentive.

posted by : Pekka Kohonen, 14 March 2009 Complain about this comment
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