SIGG Forges Steelworks Stainless-Steel Bottles
by Jasmin Malik Chua, Jersey City, USA on 04.11.09
Photo credit: SIGG
SIGG is going stainless...steel, that is. The popular reusable-beverage-container maker has launched a range of stainless-steel products. Dubbed "Steelworks," the line of bottles, thermoses, commuter mugs, and flasks—133 in all—targets a younger, male audience with what the company describes as an "art-deco, industrial look."
Breaking with a century of tradition manufacturing its bottles in its Swiss factory, SIGG is outsourcing the production of its Steelworks designs to "select manufacturing partners in Asia." (We've got a hunch this means China.)