Associated Press
Disney/ABC, ESPN sign YouTube video deal
Associated Press, 03.30.09, 08:46 PM EDTThe Walt Disney Co. said Monday it has agreed to provide short-form videos from its ABC and ESPN television properties to run on Google Inc.'s YouTube under an ad-revenue sharing arrangement.
Disney
"This deal provides us with the opportunity to reach a broader online audience, to experiment with different monetization models and to extend the reach of our advertisers," said Anne Sweeney, president of the Disney/ABC Television Group, in a statement.
Disney will be able to sell ads against the videos in conjunction with its other marketing efforts.
Google
Google remains locked in a legal battle with Viacom Inc.
The ESPN channel will debut in mid-April, while the ABC channel, including videos from ABC Entertainment, ABC News, ABC Family and SOAPnet, will debut in May.
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