VISION

Imagine being "in the moment" - when nothing else matters but what is going on around you right then and right there. It is when you experience something so fully you do not think about it or analyze it, you just enjoy it. The moment is that magical place where you scream the loudest, laugh the hardest and live the fullest. This is the L.A. LIVE experience.

As a one-of-a-kind entertainment campus, L.A. LIVE is a genuine world-class sports and entertainment destination where one can experience moments like this all the time. Located in the center of the entertainment capital of the world, the 5.6 million square foot L.A. LIVE mixed-used development on 27 acres is the primary "content campus" and event center for Southern California. Here, people seeking entertainment offerings intersect with the sports and entertainment industries at work in an energetic, unique, urban environment covering more than 6 city blocks.

Leveraging the tremendous success of STAPLES Center, L.A. LIVE expands the entertainment content in downtown Los Angeles' South Park district with complimenting venues, fully functioning broadcast studios, restaurants, cafes, cinemas, bowling lanes, music clubs and an innovative music museum.

In addition, L.A. LIVE will serve as the catalyst to enhance the economic performance of the adjacent Los Angeles Convention Center by adding two luxury hotels in 2010, creating a convention headquarters destination with substantial meeting and hospitality space, once again making Los Angeles competitive with other regional convention markets. L.A. LIVE will also invigorate an emerging high-density urban residential neighborhood and pedestrian district.

L.A. LIVE is the leading entertainment destination for all of Los Angeles and the event capitol of the world hosting the GRAMMYs, EMMYs, American Music Awards, ESPYs, American Idol Finals and hundreds of other events. L.A. LIVE was created to give its guests an unforgettable experience. There is a place for dining, for music, for sports, for living: a place for an experience unlike any other. There is a place ... L.A. LIVE.