2009-01-13 17:10:01 -
The Orchard (NASDAQ: ORCD), a global leader in music and video entertainment, and Vice Music today announced that The Orchard will provide physical and digital music distribution to Vice artists in North America.
The announcement is an extension of a successful collaboration between The Orchard and Vice Music, most recently in partnership with leading band The Raveonettes. The
Orchard signed the group to Vice for North America, while retaining the digital rights, and The Raveonettes' Lust Lust Lust was released in Feb. 2008 to wide appeal.
The first album to be released physically and digitally under the new partnership is Black Lips' 200 Million Thousand, on February 24, 2009.
"We are extremely pleased to expand our partnership with Vice Music in North America," said Richard Gottehrer, Founder and Chief Creative Officer of The Orchard. "Vice is a visionary organization that truly understands the combined strength of digital and physical distribution, and their success is a direct result of the growth of independent music. Our recent digital marketing efforts with The Raveonettes and partners including iTunes and MySpace are a great example of the kind of collaboration we look forward to with Vice."
Commenting on the partnership, Suroosh Alvi, Co-Founder of VICE said, "This is an exciting time for two forward-leaning companies to join forces and realize the full potential of global audience development and music sharing. The collaboration between Vice Music and The Orchard is really exciting and a win-win scenario for artists, consumers and the industry as a whole."
About The Orchard®
The Orchard (NASDAQ: ORCD) licenses and globally distributes more than 1.3 million songs and over 5,000 video titles through hundreds of digital stores (e.g. iTunes, eMusic, Google, Netflix, V CAST) and mobile carriers (e.g. Verizon Wireless, Vodafone, Bell Canada, 3). With operations in 29 regions around the world, The Orchard drives sales for its label, retailer, brand, and agency clients through innovative marketing and promotional campaigns; brand entertainment programs; and film, advertising, gaming and television licensing. Through its recently acquired TVT Distribution division, The Orchard also offers physical distribution solutions of music in CD and vinyl format for select record label partners. A pioneer in digital music and media services, The Orchard fosters creativity and independence.
The Orchard is a registered trademark and The Orchard logo is a service mark of Orchard Enterprises NY, Inc. All Rights Reserved.
Forward Looking Statements
This release may contain certain forward-looking statements regarding The Orchard's expectations regarding future events and operating performance within the meaning of Federal Securities laws that are subject to certain risks and uncertainties and involve factors that may cause actual results to differ materially from those projected or suggested. Factors that could cause actual results to differ include, but are not limited to, the ability of The Orchard to distribute certain products and artist recordings. Undue reliance should not be placed on such forward-looking statements as they speak only as of the date hereof, and The Orchard undertakes no obligation to update these statements to reflect subsequent events or circumstances except as may be required by law. Additional factors that could cause actual results to differ materially from those projected or suggested in any forward-looking statements are contained in The Orchard's most recent periodic reports on Form 10-K and Form 10-Q that are filed with the Securities and Exchange Commission.
About Vice
VICE is an international, multi media brand with 17 office worldwide whose divisions include; VICE Magazine: the first free, internationally distributed lifestyle magazine. VBS.TV: VICE's broadband television network. VBS produces 100% original, short-form video content and is recognized as the industry leader in premium content for the web, with Spike Jonze as Creative Director. VICE Music: A modern-day music company consisting of the VICE Records roster that includes the Black Lips, Japanese Motors, The Raveonettes, and The Streets. VICE Films: In 2007 VICE Films produced Heavy Metal in Baghdad, the feature-length documentary following the only heavy metal band in Iraq, Acrassicauda, and White Lightning: The Jesco White Murders, starring Ed Hogg and Carrie Fisher, premiering at Sundance. Vice DVD: VICE Guide to Travel and Epicly Later'd. Vice Books: True Norwegian Black Metal, Skins and Punks: Photography by Gavin Watson, The VICE Photo Book. In 2009 sequels to bestsellers The Vice Guide to Sex and Drugs and Rock & Roll and DOs & DON'Ts will be released. VIRTUE: The other side of VICE, it is an agency that does brand strategy, print and film production, art direction, and product development, all under one roof.
For The Orchard:
Edelman PR
Susan C. Mills, 323-202-1050
susan.mills@edelman.com
or
For VICE Music:
Biz3
Kathryn Frazier, 773-645-1035
information@biz3.net 
