Google Analytics Now Providing Data on YouTube Brand Channels

Wednesday, May 20, 2009 | 11:02 AM

Since the early days of YouTube, tens of thousands of content partners and advertisers have used brand channels to build communities around their videos. Thanks to our large audience and the creative options available to channel owners -- such as the new mosaic feature used by Volkswagen -- YouTube brand channels are now a vital part of our platform, attracting millions of video views every day. And, as brand channels have grown in popularity, understanding channel visitors and their behavior has become increasingly important to partners and advertisers fine-tuning their promotional strategies online.

Today we are integrating Google Analytics with YouTube brand channels. This will give partners and advertisers a much richer and deeper understanding of their channel's performance by fully enabling Google Analytics reporting on their channel as if it were their own site. While all uploaders can still use YouTube Insight to learn detailed information about their video views and user engagement, now advertisers and partners with brand channels can get even more information about their audience. Brand channel owners can track metrics such as how long visitors stay, repeat visits, bounce rate, and page views per visitor. For those who want to tailor their videos to a specific audience, Google Analytics also provides data about where viewers are located geographically and what languages they speak.

YouTube is the world's largest focus group, and a brand channel with a strong following can provide tremendous insights into the consumers who interact with your content and your brand. We've been working hard to open up YouTube and give you more ways to analyze data, and we think this integration will help you further improve your brand channel's performance and understand your audience. If you own a brand channel, start experimenting with Google Analytics today -- you’ll discover many more exciting things that you can do with your data.

Posted by Zal Bilimoria, Product Manager

Introducing the YouTube Biz Blog

| 10:00 AM

Welcome to the new YouTube Biz Blog. These days, we've been working extra hard to help partners and advertisers find a home on YouTube, and we've built a platform that gives our community a wide variety of business opportunities on our site. We've seen user partners embrace the YouTube Partner Program as a way to turn their homegrown videos into six figure salaries. We've helped popular media companies leverage our analytics and content management tools to build large, sustainable audiences for their content. And we've given advertisers a variety of ways to creatively reach the hundreds of millions of people around the world who come to YouTube every day to share and discover videos.

We’ve created this blog as a place for you to turn for the latest in tips, tricks, and feature launches that help you, our partners and advertisers, engage with the audiences you care about. We hope you'll consider stopping by from time to time, or you can subscribe to our RSS feed (top right corner). Please comment below on what you'd like to see here, whom you'd like to hear from, and what you'd like to get out of this blog.

The world uses YouTube. We hope you will too:

Salar Kamangar, Vice President, Product Development