Monthly US People Global People Four Month Trend  
36.1M 69.2M Typepad Network  
  • 19 rank equivalent

TypePad Network includes the largest passionate and influential blogger user base including TypePad users and Vox.com.

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Traffic Frequency

Pie Charts

Business Activity

US

Business Activity

In the US people tend to visit this network from home.

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Global

Business Activity

Globally people tend to visit this network from home.

Quantcast Addressable Segments 

Show data from the selected audience (learn more)

  • No Segment Selected
  • gender
  • Male
  • Female
  • Household Income
  • $30K+
  • $60K+
  • $100K+
  • ethnicity
  • African American
  • Asian
  • Hispanic
  • age
  • 18-24 yrs
  • 18-34 yrs
  • 18-49 yrs
  • 25-49 yrs
  • 50+ yrs
  • education
  • No College
  • College+
  • Combined
  • M18-34
  • F18-34
  • F18-49
  • A50+/HHI $100k+

Audience Also Likes

This list shows other sites an audience frequents, which can reveal brand preferences and other lifestyle traits. The Audience Also Likes section of a site's profile shows other sites that the audience is likely to visit, and the affinity indicates how much more likely than average. For example, if the profile for wsj.com listed barrons.com with an affinity of 10x, a randomly chosen visitor to wsj.com is ten times likelier to visit barrons.com than the average internet user.

Audience Also Visits

This list displays the other internet destinations that visitors to a particular site have a strong affinity for. The affinity score shows the strength of the affinity relative to the whole U.S. internet population. Affinities are purely statistical correlations and say nothing about why sites' audiences might be similar. The sites might have similar content, or one might drive traffic to the other, or there might be another reason for the overlap.

Audience Also Searches For

This list shows keywords a site's audience tends to type in. These are often but not always the keywords that brought people to the site. The affinity represents how much more often members of this audience use those keywords compared to an average internet user.

Demographic Index

Index represents how a site's audience compares to the online internet population as a whole. An index of 100 indicates a site's audience is at parity with the total internet population.

Affinity

The affinity numbers represent how likely a given visitor is to visit one of the listed sites or categories compared to the internet average. For example, an affinity number of 10.2 would say that a user on "X" website is 10.2 times more likely than the average internet visitor to visit the other site or category that is provided.

People


Cookies


Page Views

Addicts

Addicts are the hardcore segment of a site's audience, who have 30 or more visits to that site in a month.


Regulars

Regulars refers to a segment of a site's audience that frequent a site more than once per month but not as much as addicts who frequent a site 30 or more times per month.


Passers-By

Passers-by have a single visit over the course of a month.

Request Access

Quantified Publishers can hide some or all of their profile data from public view. Clicking this link will send a request to the profile owner to grant you full visibility. If you are granted access you will be notified via email and a home page notification.

Access Pending

You have sent a request to this profile's owner to be able to see all hidden data on this profile. You will be notified via email when access has been granted.

Request site Quantify

You can send a request to this publisher asking them to join the Quantcast Publisher Program. The publisher will be notified of your request via email. If and when the publisher decides to join, you will receive an email notification.

Request for Quantification Pending

You have sent a request to this site's owner to Quantify. You will be notified via email when this site has Quantified.

Legend

Index - represents the delivery of a specific audience segment compared to the internet average of 100


Composition - describes the relative proportion of a site's audience according to a specific audience segment


Page Views - total number of page views delivered based on the composition/coverage slider setting for a specific audience segment


Slider

The slider helps identify the desired precision level of audience addressability. Moving the slider from right to left increases audience composition and limits impression waste, but also reduces audience coverage.

Quantcast Addressable Segments

Quantcast Addressable Segments enable marketers and publishers to take greater control of targeting and packaging their desired audience segments by providing an expanding selection of demographic targets. Audience size for a selected target segment is determined by adjusting the composition/coverage slider.