Overnight Ratings for Tuesday, July 21, 2009; Hell's Kitchen, Better Off Ted, America's Got Talent, Big Brother 11, The Superstars, NCIS, 90210, Hitched or Ditched, Scrubs, Law & Order: SVU - TV Ratings, Nielsen Ratings, Television Show Ratings | TVbytheNumbers.com

Tuesday Ratings: Hell’s Kitchen Returns Down; Still Shouts Fox To Victory

Posted on 22 July 2009 by Bill Gorman

hells kitchen

Scoreboard FOX NBC CBS Uni ABC CW
Rating/Share: Adults 18-49 3.0/9 2.5/8 1.5/5 1.4/4 1.1/3 0.4/1
Rating/Share: Adults 18-34 2.5/9 1.9/6 1.0/4 1.5/5 0.8/3 0.4/1
Total Viewers (million) 6.473 9.788 6.410 3.415 3.263 1.052

The season premiere of Hell’s Kitchen returned with lots of confrontation, but just a 3.0  rating in the adults 18-49 demo down from last summer’s finale 4.2. That still was enough to lift Fox to the overall win for the night as second place NBC had nothing to back up America’s Got Talent’s big 9pm hour.

Robert’s got some additional thoughts on last night’s Hell’s Kitchen premiere here (spoilers!).

Comparisons with last week’s numbers have to be taken with a grain of salt since Fox had the MLB All-Star Game.

Viewers are still tuning out ABC’s The Superstars, as it fell to a 1.0 demo from a 1.2 last week. Better Off Ted was down as well to a 0.7 demo rating from a 1.0. If ABC’s objective was to expand the show’s reach during the summer it’s not working very well because nobody’s watching it. Could it even be working against the show’s future?

Big Brother was down 0.2 demo ratings points from last week. The finale of Primetime: Family Secrets was down 0.3 ratings points from a week ago. A repeat of Medium came to CBS for the first time, likely to just get CBS viewers used to the concept, and few watched it at just a 1.0 demo rating.

Update: I adjusted some of the numbers in the tables and text. Our sources sometimes round differently and the numbers now are from the more reliable source.

You can see TV ratings from other recent Overnight ratings reports here.

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Full details:

Time Net Show 18-49 Rating 18-49 Share 18-34 Rating 18-34 Share Viewers Live+SD (million)
8:00 FOX Hell’s Kitchen (premiere) 2.8 9 2.3 8 5.980
NBC America’s Got Talent (repeat) 2.1 7 1.6 6 8.158
CBS NCIS (repeat) 1.8 6 1.1 4 9.412
ABC The Superstars 1.0 3 0.8 3 3.256
CW 90210 (repeat) 0.4 1 0.4 1 1.056
9:00 NBC America’s Got Talent 3.4 10 2.6 8 13.638
FOX Hell’s Kitchen (premiere) 3.3 9 2.8 9 6.966
CBS Big Brother 11 2.0 6 1.5 5 5.792
ABC Better Off Ted 0.7 2 0.6 2 1.867
CW Hitched or Ditched (repeat) 0.4 1 0.4 1 1.048
9:30 ABC Scrubs (repeat) 0.7 2 0.6 2 1.740
10:00 NBC Law & Order: SVU (repeat) 2.0 6 1.5 5 7.568
ABC Primetime: Family Secrets (finale) 1.5 5 1.0 3 4.730
CBS Medium (repeat) 1.0 3 0.6 2 4.027

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Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. 

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

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45 Comments For This Post

  1. CP says:

    I could’ve sworn Hell’s Kitchen came on when American Idol did in January. Did they bring it back early this year or do they have more than one contest during the year?

  2. Christian says:

    Yup, this is its second edition in 2009.

    It’s gonna be in the 8 PM hour for the rest of the summer, no?

  3. Christian says:

    And no, this is the first time it had 2 seasons in a year.

  4. Robert Seidman says:

    Christian, that is the planned schedule, with “More to Love” at 9pm.

  5. Bad Robot ! says:

    When the final two prepare their meals, dessert should be Angels Food Cake and Devils Food Cake adding whatever they want to it.

  6. gmyers says:

    That Medium came out of NOWHERE!!!!

  7. cool says:

    a 90210 REPEAT was so close of beating Better Off Ted. LOL

  8. Catherine says:

    When I saw the show running last night, I asked my husband about Medium because he works for a CBS affiliate and he said they were burning off the repeats now on CBS. I watch CBS all the time. It did come out of nowhere. Must have been a quick decision. Did anyone see any ads for it on CBS prior to its showing? I did see one ad for it last night but did not pay close attention. I just thought it was a promotion for the new season. Maybe it wasn’t. Would have been nice for the existing fans to know about it a few days in advance and for the possible new fans too. Unless it was some last minute decision it does seem odd. But nothing networks do these days surprises me. You figure their executives and their promotions people have never watched TV and have no idea how to treat their audience.

  9. Mark says:

    Better Off Ted is down again:(
    I’m glad 90210 repeats are up because that means in the fall it might start out with a biffer audience.

  10. Jalen People says:

    I HAVE TO SAY! HELLS KITCHEN WAS PROBABLY THE BEST PREMIER I HAVE EVER SEEN! VIEWERSHIP SHOULD INCREASE NEXT WEEK BCUZ ACCORDING TO THE PREVIEWSIT SHOULD BE A GREAT EPISODE! bravo chef ramsey!

  11. Don says:

    BETTER OFF TED FANS:

    ABC is airing the show at 9:30pm ET the next two weeks. With no notice or notification. This is the show’s fourth timeslot.

  12. huddy80 says:

    CBS decided last week that they would air the previous season’s episodes of Medium on Tuesdays to gain viewers and followers. It started with the season premiere from the 5th season. The announcements were made all over the web, most notably on thefutoncritic.com, but I admit, CBS did a poor job of promoting the reairings this summer. At least it is on at a non-conflicting time slot, 10pm, but I fear that Medium will only garner 4-6 million viewers for these episodes.

  13. Steve says:

    Why dont ABC just cut its loses with Better of ted it wont do well in the fall they should just dump it now.

  14. Mark says:

    Steve, BOT isnt coming back til midseason. ABC is hoping ppl will buy/rent season one and watch it and then continue watching the new season.

  15. jason says:

    anyone wanna place a bet that Medium will be a failure on CBS? judging by those rating, thats pretty low. I realize its a reruns but shouldn’t it do better than reruns do on NBC. yet its about the same numbers as it does on NBC. i think the show is a goner.

  16. dan says:

    i tried to watch medium on cbs last night but it just felt different
    itll probabley do good on fridays after ghost whisperer like 8 mil probably

  17. Jamie says:

    I just dont understand ABC. They made a HUGE mistake when they renewed Scrubs and Better Off Ted and cancelled Samantha Who?…… Sam has constantly got better ratings than either of these even without ANY hype or advertisement….. Sam just wasnt given much of a chance on ABC and thats a real shame…..

  18. rob says:

    i agree with Jamie. As much as i like Better Off Ted, i would have rather seen Samantha Who? come back. It did get much better ratings but i heard the show was getting too expensive. Better Off Ted must be cheaper.

    Actually, ABC shouldve just ended Scrubs like they were going to and put Samantha Who? with Better Off Ted and see what wouldve happened.

  19. DenverDean says:

    I saw the notice for Medium last week. However, it’s weird because CBS is promoting the “new season” on Fridays at 9/8, but they’re showing it at 10/9 on Tuesday. If I were CBS, I’d flip Flashpoint and Medium now, so that people get in routine of Friday. It’s not like they are running new eps of FP.

  20. Bill Gorman says:

    On a ratings basis (which correlates to current revenue), all three: Better Off Ted, Scrubs and Samantha Who? should have been canceled.

    That SW? was canceled and the other two renewed speaks either to cost (SW? more expensive, the other two cheap) or future revenue potential (Scrubs increasing its value in an already assured syndication sale, where SW? was still too many episodes short of syndication) or both.

  21. Don says:

    Jamie/Ron:

    Scrubs renewed solely for syndication money. The show is made by ABC Studios and the more episodes produced, the more $$ the company gets. This was why According to Jim kept getting renewed.

    Samantha Who? apparently cost a lot. Big stars and big productions costs for a minor success with falling ratings. I mean Christina Applegate got wide press for her health issues, and the show still fell.

    Better Off Ted might have gotten a renewal because 20th Century Fox might have cut a deal. Or ABC wanted to give it time to air more than just 6 episodes in case a hit was brewing (like ‘The Office’ S1 on NBC).

  22. rob says:

    Better Off Ted held ok ratings in its timeslot. I know Samantha Who dropped A LOT when its timeslot moved. Plus Better Off Ted is a new show. ABC cant keep cancelling all their shows because they cant get a 3.0 or higher demo. Shows need a chance to grow an audience plus Better Off Ted is never promoted.

  23. Kate says:

    Can someone please post Deadliest Catch, Hawthorne and Saving Grace’s spots?

  24. Bill Gorman says:

    I agree substantially with Don. One more reason that BOT may have been renewed is simply that ABC had already canceled so many of their shows from 2008-9 and was going with so many new shows for 2009-10 that it decided it needed more backup for the inevitable new show flameouts.

    ABC may have looked at this spring’s pilots and decided they didn’t have any more good backup options in them, so they had to keep something else from 2008-9 and BOT was it.

  25. Bill Gorman says:

    Kate, we don’t see overnight data for cable shows except via press release (or trade press story), and we post those as soon as we see them.

  26. Don says:

    Samantha Who? clearly was a last-minute drop though, as Applegate reportedly taped one of those ‘ABC House’ promos for the network: http://www.youtube.com/watch?v=RsyJJc-B5-w

    Why ABC thought The Superstars would be a big hit is beyond me (clearly they put BOT after it hoping it could get some traction from it)

  27. Kate says:

    Thanks, Bill, for the quick response, and sorry if the cable question has been answered before.

  28. Bill Gorman says:

    Kate, it has, but it’s a common question from new visitors who are still figuring out when we get our data, so I don’t mind it at all.

  29. Mark says:

    Bill, do you know how many viewers ABC Family’s Make It or Break It got on monday?

  30. Bill Gorman says:

    We have cable show numbers only through Sunday, except those we see in press releases.

  31. nkinsey says:

    I tried watching (again) Superstars last night, and I fully understand why it is doing bad. It’s horrible. Even in reality/competition genre, it’s horrible. I seriously don’t recognize ANYONE on there, let alone want to watch someone (I’ve never heard of) compete in archery. ARCHERY! I would rather watch 2 hours of Kirby Puckett attempting to balance on one leg while knocking the dirt off his cleat with a baseball bat than watch archery!!!

    May he rest in peace, by the way…

  32. Bill Gorman says:

    nkinsey, I read a lot of comments and that one made me LOL.

    ABC’s new summer series “Archery by Unknowns”, start here!

  33. better off ted guy says:

    wtf? bot was on last night? i thought obama was talking health care. what happened??

  34. j says:

    Looks like Fox is gonna win the summer; it has 2 sometimes-3.0 shows and less hours it has to do it in, while NBC has 1 and ABC has…well, Wipeout and Bachelorette are close sometimes.

  35. RJ says:

    “Can someone please post Deadliest Catch, Hawthorne and Saving Grace’s spots?”

    Hawthorne was 3.21 million according to Travis on pifeedback.

  36. RJ says:

    Better off Ted is a big fat loser. I don’t care if ABC doesnt promote it, the numbers are still bad. A repeat of Hitched or Ditched was only 0.3 away in the demo! You know your a bad show when its that close between ABC and The CW.

  37. AniMatsuri says:

    After having Tuesdays to itself for a few weeks, AGT now has competition for viewers.

  38. mfan says:

    Medium came out of nowhere, and did similar numbers to what reruns of FOX’s House and better numbers than ABC’s Grey’s Anatomy, Private Practice, and Desperate Housewives are delivering. So CBS don’t be too quick to pull the plug.

  39. Theoacme says:

    j – if I were NBC, and someone told me SVU repeats would cop 2.0 demos in summer, I would have promised him a huge raise, and been happy to pay off yesterday…

    …and Robert, if you were NBC, and you had the choice between Southland at 10, or SVU, or Merlin, or Big John, Little John, as backup for AGT, which would you choose? I’d have tried Barney Miller and Taxi, myself, but that’s just me… :D

    …the “special victim” on the first new SVU of the fall – a Dawn Ostroff look-alike ;)

  40. Theoacme says:

    …sorry, Bill – dead man typing :p

  41. Bad Robot ! says:

    They should have a reality show where fisherman fish with barrel type depth charges then scoop up the fish when they float the surface. Call it: BOOM!

  42. Dan says:

    Could airing BOT in the summer be working against the show, and the answer is…..yes. I believe that the series still wont do as well during the regular season as it did finishing up its first season, unfortunately.

  43. Mike says:

    Medium’s numbers don’t seem any worse than they were on NBC. Considering it wasn’t paired with an appropriate lead in and it’s summer, this means nothing. It’s fillings pace and maybe converting a few viewers.

  44. ABCFanatic says:

    7million viewers for Hell’s Kitchen seems too low but the demo number matters

  45. RubySoho says:

    I’m not surprised that Medium did not do as well on Tuesday. It was never advertised and even my DTV converter box said that Without A Trace was supposed to be on. Same thing with Titan TV online. Only CBS’ website said Medium was going to be on.

    I’m confused why CBS doesn’t move that stupid Flashpoint show off Friday NOW and put Medium repeats right after Ghost Whisperer. Even though CBS is promoting Medium much better than NBC did, it still does no used telling people it is on Friday in the fall while showing repeats on Tuesday now.

    And for Better Off Ted, ABC is stupid to show that over the summer. I liked that show since the beginning and it seems worthy of a spot on the fall lineup along with Scrubs. The problem with these shows is they premiere midseason against already established shows, like the Mentalist on Tuesday when Scrubs used to be on. ABC hasn’t had a comedy winner because they take their best shows like Samantha Who, Better Off Ted and Scrubs and put them on in stupid time slots and start them at unusual times, when our viewing patterns are already set.

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