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Computerworld Japan Media Guide

Editorial Mission
Management of Informaiton Technology Image

Computerworld Japan is at the forefront of IT leader's information needs, delivering contents that form the barometer for the development of IT strategies.

The IT infrastructure of today represents a complex configuration of numerous technologies such as Legacy System, SAN/NAS, Web services and so on. IT Management - the ability to make synthetic decisions, and when introducing new technologies or products, to understanding the relationships between individual components within IT infrastructure/systems - is essential to optimizing your company's IT infrastructure.

Today, for example, if you want to expand your company's system environment you will need to gather detailed information on Web services. You need to determine what role a Web service will play in the company's IT infrastructure and what effect it will have on other components within the system.

Computerworld is an enterprise computing magazine that delivers accurate and detailed information on the latest trends in all the technology components used to construct corporate IT systems to IT leaders, the IT strategists, managers and researchers of the corporate world.

Readership
Readership Image

Computerworld Japan's principal readership is comprised of the IT leaders who make the decisions on IT development strategies from a technological perspective. Computerworld is necessary to:

  1. IT strategists, managers and researchers, the IT leaders at the center of IT strategic policy decisions within a corporation.
  2. In the IT/IS field, the staff members that select, make decisions on and approve the introduction of new technologies and products.
  3. The employees of IT-related corporations, all business personnel needing to identify the latest trends in corporate systems.
Computerworld TR Readers Community
& Technology Research
Readers Community & Technology Research Image

Computerworld Japan views the opinions and responses of its readers - readers actually involved in the design, construction and operation of their companies' IT infrastructure _ as a key element in the compilation of the magazine.

Accordingly, Computerworld has set up a Readers Community, a select population of sophisticated IT users. This Community formulates the latest IT opinions, which act as the barometer for the development of IT strategies for many corporations. The Readers Community is constituted of Computerworld subscribers and monitor readers.

A copy of the Technology Research booklet is sent to members of the Readers'community (monitor readers and subscribers) with each edition of Computerworld. Monitor readers and subscribers are requested to provide responses to the research via the Computerworld website (at Computerworld.jp) using a specially assigned ID and password. Each issue of Technology Research takes a look at trend-setting products and technologies, current issues in the IT arena and so forth.

All companies that have advertised in the Japanese edition of Computerworld will receive a complementary Technology Research Report. This report collates the responses to the questions cited above and adds feedback from IT analysts to make it a comprehensive edition. We hope the report will serve as a useful index for determining the best IT strategies for your company.

Technology Research Translation Service

An English translation service of this TR report can be provided at additional cost. This report is based on an opinion poll and helps to understand IT in Japan. Please use this service for your marketing activity in Japan. This service is non-commissionable. To have this additional surcharged service , you are required to run a full page or more.

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