The dynamic Papervision map

42,000 Balloonists and 2,000 Race Host Sites took part. A navigable 3D map charting the pilots progress and beaming you to your Balloon's current location. Balloons raced across overlays voluntarily hosted by members of the public on their own sites.

"The most addictive advert ever"

Collect Stars and jump ahead on Magic Rainbows; Install the widget and get your mates to Boost your Balloon - the furthest traveller in 7 days wins. Competition was stiff with players literally working shifts through the night to get the edge on their rivals.

Racers promoted their Balloons far and wide

It was widget-tastic. Balloonists and site owners alike devoted their blogs to Balloonacy just for the fun of it - Leaving comment trails as long as your arm all over the web. We even got fan mail in the form of poems.

( Yeh, we thought that was kinda creepy too! )