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I Can't Believe It's Not Butter

I Can't Believe It's Not Butter, Blue Bonnet and Imperial are margarine brands from Unilever.

ToastPremium taste & quality

I Can't Believe It's Not Butter! allows you to satisfy your desire for buttery taste with less fat and calories than butter. The premium taste and quality of I Can't Believe It’s Not Butter! has been ensured through our high standards and rigorous manufacturing processes. It's a level of quality you'll notice in every savoury bite. So go ahead and get the best of both worlds, You Won't Believe It's Not Butter!

Now I Can't Believe It's Not Butter! also comes in a light format, which delivers the same, great I Can't Believe It's Not Butter! taste but with 50% less calories than our regular margarine.


I Can't Believe It's Not Butter! was initially developed in 1979 by J.H. Filbert Inc as a lower cost alternative to butter for the food service industry. The name 'I Can't Believe It's Not Butter!' was coined by the secretary's husband after trying a product sample. J.H. Filbert Inc. was subsequently purchased by Unilever in 1986, thus allowing I Can't Believe It's Not Butter! to join today's Unilever family of margarine/spreads products. I Can't Believe It's Not Butter! has been in Canada since 1991.

That great butter taste you love!

You don't have to sacrifice flavor to be healthy! Make your kitchen unbelievably healthy with a full line of products for every need, from spreads to spray! Get that indulgent butter flavor without the guilt.

Feeling good about fat

There are so many different opinions about fat and health out there, it's hard to tell fact from fiction. Here's your guide to a guilt-free lifestyle that says you can eat fat – just make sure it's the right kind.

Making a sandwichInside our kitchen!

Hi! People often ask us what exactly goes on in the ICBINB! Kitchens. There's no simple answer to that - from cooking, to tasting, to creating new recipes and products - we do it all. Our team of kitchen experts works day and night to come up with the most convenient and delicious recipes and products for you and your family. We have an eclectic kitchen staff. We like to think of them as a meeting of the minds made up of food and cooking specialists, culinary experts and home economists. Their main goal? To satisfy your desire to provide your family with great tasting food and recipes.

We constantly bounce ideas off each other when developing new products and recipes - and look to you for important feedback as well. We visit the kitchens of our consumers to see how they cook when making our recipes. We shop with them to see what types of ingredients they use. We invite them into our kitchen to taste and even prepare our latest recipes, listening closely to their thoughts and suggestions. It gives us direction and, most importantly, helps us stay in touch with you.

Have fun cooking!

The ICBINB! Kitchen

Homebasics Canada

One of the most enjoyable things about heart healthy eating is trying new recipes. By exploring heart healthy cooking methods and ingredients, you'll discover delicious new foods and flavours.

Eating well

By making a few small changes to your diet, you can begin to make a difference to the health of your heart. The main thing to remember is not to be too hard on yourself and ‘give up’ all your favourite foods.