Latest News

Welcome to our new home!

September 2009

As we are getting ready for the Jason Wu Event VI: Iconic, which will be held in a few weeks in Chicago, it is with great pleasure that we would like to welcome you to our brand new home on the world wide web!

For a long long time now, collectors have been asking us for a more robust site that would act as a central catalog for everything we do and here it is! With just a few clicks of your mouse, you will now be able to tour all of our brands under one convenient roof! Please note that we still have a few wrinkles to iron out and pictures to upload in the FR archive, but for the most part, we are in business. If a few functions are still a little slow, please note that we are still actively fine tuning the site, so this is normal and we would like to thank you for your patience. Don't forget, at any time you can now click on the galleries to see the pictures in larger format!!

Feel free to browse around and dream a few dolly dreams!!

Warmest regards,

Alain Tremblay
Marketing Director
Integrity Toys, Inc. / JWU LLC.

August 2009

The Jason Wu Event VI is now sold out!!

We are really happy to announce that registration for the Jason Wu Event VI is now completed and that the event is sold out!!
We will take names on a wait list starting immediately, so if you would be interested in being added to our wait list, please contact us! Thank you!

May 2009

Jason Wu has designed the 2009 Official Life Ball Fashion Doll!

Designed by Jason Wu in conjunction with Integrity Toys to benefit the Life Ball organization, the 2009 Life Ball doll wears a replica of a chic evening gown from Mr. Wu's romantic Fall 2008 ready-to-wear collection.  100% of the net proceeds from the sales of this doll will be donated to support HIV and AIDS treatment, research and prevention.

For more information on this stunning doll, please visit FR: Monogram in out Brands section, please CLICK HERE

April 2009

Announcing the opening of the public registration period for
The Jason Wu Event VI: Iconic!

We are very excited to be able to finally invite all our fans to register for the Jason Wu Event VI: Iconic, Celebrating a Decade of style, to be held in Chicago, IL, October 1-3, 2009.

This year we created a nice brochure to outline all the convention has to offer.

Major Site Update Coming Summer 2009!

Many of our fans have been wondering why our various sites seem to be slightly out of date... Well fear not friends, all will be revealed very soon as Integrity Toys will soon reveal its new image to the world! More functions, enhanced brwosing experience, brand specific pages at last... It's all in the works! Stay tuned!

March 2009


We have been advised that scam artists are using our trademarked Fashion Royalty logo and the name “Fashion Royalty Limited UK” in an effort to “phish” for personal information. These emails may come as a solicitation for employment or otherwise. Please note that this is a scam and is in no way associated with Integrity Toys or any of our brands or affiliates.

February 2009

Gene Marshall as Olympia and AvantGuards LiveWire are winners!

We are thrilled to bits to announce that these two exquisite ladies have been selected as DOTY™ Industry’s Choice Winners! Congratulations to the Integrity Toys design team! This is a first participation and win for Integrity Toys!

Want to tell the world how much you love these dolls? Stay tuned for more information on how to vote for Public's choice!

Click on thumbnail to view larger image in a separate window

Click here for more information on Gene Marshall
Click here for more information on AvantGuards LiveWire

Nadja "The Illusionist" Now Available (while supplies last)

Great News! A limited number of Nadja "The Illusionist" Dolls are available for sale through Integrity Direct. This incredible limited edition doll from the Fashion Royalty NU.Face collection features a gown (designed by collaborator Doug James) that creates something of an illusion itself, flowing and draping with a dramatic train, gorgeous beadwork and primary color detailing. Made from a sexy and timeless soft black net, it is embellished with vibrantly colored beadwork and tiny embroidery tassels used in a totally unique way. The Illusionist's bold fashion is complemented by a variety of tribal-inspired accessories, including oversized gold hoop earrings, gold cuff bracelets and black printed gladiator boots accented with gold heels and soles.. The doll also has a tribal-inspired black head band, which is woven into her intricate and fierce hair style. Don't miss out on your chance your add this incredible Nadja doll to your collection as she is sure to go quickly; first come, first served.

Here is the link to purchase Nadja "The Illusionist" for $169.99 (plus shipping, handling and tax):

Please note that dolls are only confirmed once paid for in full. There are multiple shipping options to choose from (use the drop down menu) and handling time is that of the carrier, not Integrity Toys.


January 2009

Ready, set, go.... Jump into 2009 with joy!

2009 is finally here and we are ready to begin a huge year for us at Integrity Toys Inc.! We would like to thank everyone for their wonderful support in 2008 and look forward to doing business again with you this year!

To begin the year in dolly beauty, here's what's about to ship from your favorite dealer, if you haven't done so already, pre-order today, don't miss out... Editions are extremely limited as usual!

Eclectic and LiveWire

-Josephine Baker:
Yes, it's true, Jason Wu and his design team have produced a gorgeous rendition of this true renaissance woman of the 20th century! Check with your favourite dealer to view the first of offerings in the Josephine Baker / Hollywood Royalty mini-collection today! We will have the official Hollywood Royalty site up very soon with all the updated information, but you can check out the the temporary site for now, look at our "Products" Section above for the link.

Click on thumbnail to view larger image in a separate window

-Heartbreaker TJ:
She'll melt many hearts this Valentine's Day! Introducing TJ, the first Valentine holiday themed Dynamite Girl doll! Available in both Caucasian and African American skin tones, this darling child is up for grabs! Let this new seductress into your collection today!


Click on thumbnail to view larger image in a separate window

The W Club Registration Period is now closed for 2009!
Thank you for your interest and we are looking forward to another exciting, fun filled year!