The Belly Whisperer
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A little departure from our regular fare this Friday, the Worker Bee and I definitely had fun with this one. We’ve shared our thoughts on the Biggest Loser in weeks past. Now we show you what the future of weight-loss television could look like if it continues heading in the direction it’s in…
“Oh, here’s a good one. It’s called the Pound-O-Meter,” Joe Gideon chuckles and holds up a device that looks suspiciously like a bathroom scale. “It’s a bathroom scale. But we trademarked the term ‘Pound-O-Meter,’ hoping it would become synonymous with weight loss. “Want to measure your weight, American consumer? You’ll need a bathroom Pound-O-Meter! You can still find them at discount stores and outlet malls. I think I make thirteen cents every time one is sold.” Joe Gideon is 73, fairly trim for his age, with more salt in his hair than pepper. He sits at a soda-crate desk on a folding chair in a cramped office in the back of a cramped gym in Philadelphia. His desk is cluttered with diet pills, weight loss toothpaste, aerobic rubber headbands, eyelid-fat calipers, chocolate inhalers, and an array of other health products, all bearing his name or likeness. Fourteen years ago, this man ran one of the largest televised health franchises in the nation.