TV Ratings: Super Bowl XLIV, Post Game and Undercover Boss Dominate Weekly Viewing

Posted on 09 February 2010 by Robert Seidman

To the surprise of  absolutely nobody,  Super Bowl XLIV was the week’s most watched program with both adults 18-49 and overall viewers.  Of course, with 106.48 million average viewers, it is, according to Nielsen, the most-viewed program of all time.    Post game coverage and Undercover Boss which followed the game rounded out the top three, pushing American Idol to fourth (and fifth) for the week.

For the numbers below it’s not just the primetime viewing, but the viewing for the entire duration of the program.  For Super Bowl XLIV that was from 6:31p-9:50p.  The post game coverage ran from 9:50p-10:13p,  and Undercover Boss ran from 10:13p-11:13p.

Below are the top 25 tables for both adults 18-49 and overall viewing.

Weekly cable show ratings and overnight broadcast show ratings are also available.

Adults 18-49 viewing for the week ending February 7, 2010:

Rank Shows R=Repeat S=Special P=Premiere Net 18-49 Rating 18-49 Viewers (000)
1 SUPER BOWL XLIV(S) S CBS 38.6 50,820
2 SUPER BOWL XLIV POST GAME(S) S CBS 29.1 38,353
3 UNDERCOVER BOSS P CBS 16.2 21,318
4 AMERICAN IDOL-TUESDAY FOX 9.0 11,808
5 AMERICAN IDOL-WEDNESDAY FOX 7.8 10,199
6 LOST P ABC 5.5 7,301
7 BIG BANG THEORY, THE CBS 5.4 7,165
8 TWO AND A HALF MEN CBS 5.1 6,679
9 HOUSE FOX 4.8 6,353
10 GREY’S ANATOMY-THU 9PM ABC 4.5 5,906
11 NCIS CBS 4.3 5,644
12 LOST-8PM ABC 4.1 5,445
13 BACHELOR, THE ABC 4.1 5,442
14 MODERN FAMILY ABC 3.9 5,184
15 CRIMINAL MINDS CBS 3.8 5,052
16 OFFICE NBC 3.8 5,032
17 KITCHEN NGHTMR SP-2/2 9P(S) S FOX 3.8 5,011
18 BIGGEST LOSER 9 NBC 3.7 4,896
19 CSI: MIAMI CBS 3.7 4,835
20 HOW I MET YOUR MOTHER CBS 3.7 4,809
21 NCIS: LOS ANGELES CBS 3.6 4,732
22 CSI: NY CBS 3.4 4,508
23 PRIVATE PRACTICE ABC 3.3 4,402
24 BONES FOX 3.3 4,379
25 MENTALIST, THE CBS 3.3 4,295

=

Overall viewing (all ages 2+) for the week ending February 7, 2010:

Rank Shows R=Repeat S=Special P=Premiere Net # Viewers (LIVE+SD) (000) HH RATING (LIVE+SD) HH SHARE (LIVE+SD)
1 SUPER BOWL XLIV(S) S CBS 106476 45.0 68
2 SUPER BOWL XLIV POST GAME(S) S CBS 75474 33.0 51
3 UNDERCOVER BOSS P CBS 38654 19.1 32
4 AMERICAN IDOL-TUESDAY FOX 24705 13.4 20
5 AMERICAN IDOL-WEDNESDAY FOX 20999 11.9 19
6 NCIS CBS 19234 11.5 17
7 TWO AND A HALF MEN CBS 16506 9.9 15
8 NCIS: LOS ANGELES CBS 16422 10.0 15
9 BIG BANG THEORY, THE CBS 15506 9.1 14
10 CRIMINAL MINDS CBS 14745 9.1 14
11 MENTALIST, THE CBS 14682 9.3 16
12 CSI CBS 14491 8.8 14
13 CSI: NY CBS 14158 8.8 16
14 CSI: MIAMI CBS 13440 8.5 15
15 HOUSE FOX 13378 7.8 12
16 GOOD WIFE, THE CBS 12808 8.4 14
17 GREY’S ANATOMY-THU 9PM ABC 12549 8.1 13
18 BONES FOX 12372 7.4 12
19 LOST P ABC 12090 6.7 11
20 BACHELOR, THE ABC 11734 7.4 11
21 SUPER BOWL GREAT COMMRCLS(S) S CBS 10990 6.8 11
22 LOST-8PM ABC 9965 5.8 9
23 24 FOX 9957 5.9 9
24 BIGGEST LOSER 9 NBC 9481 5.8 9
25 HOW I MET YOUR MOTHER CBS 9281 5.8 9

=
Nielsen Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.  All ratings above Live+SD (live viewing plus same day DVR viewing)

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14 Responses to “TV Ratings: Super Bowl XLIV, Post Game and Undercover Boss Dominate Weekly Viewing”

  1. Johnny says:

    Interesting to note, NBC doesn’t have a single show that breaks 10 million? Where would FOX be without AI? ABC is doing very well in the demo, better than I expected. CBS is just rock solid, even without the big game.

  2. Tks says:

    I have never watched a super bowl never will. Don’t get the appeal. Never will. So these numbers do suprise me.

  3. DenverDean says:

    Since it’s coded ad P and not PS, I’m assuming that Sunday’S UB counts to season avg. If so, it makes it #1 series of season. lol.

  4. Dean, pretty sure Nielsen will correct. For now, it is indeed currently listed at number 1 in both the 18-49 and P2+ on the Nielsen Season-to-date results!

  5. Stephen says:

    How about NBC having only one show in the top 25? Kind of
    ironic that show was The Biggest Loser! NBC is nothing without
    the NFL.

  6. Doug says:

    Wow, look at that drop from 19 to 22.

  7. Rick says:

    Its not like it seems, at 8, ABC aired a “recap” of lost, while at 9 and 10, the premire aired, thats why lost only recieved 9mil viewers at 8, and btw9 mil, for a drama recap, is very good, recaps usually get 3 mil

  8. William says:

    Come February 12th, sports bails out NBC primetime AGAIN… The peacock network cannot depend on that. The TV rights for the 2014 and 2016 games will be fiercely fought for by not just NBC, but ESPN/ABC and Fox. It appears CBS is not too interested in the games.

    No guarantees for the NFL contract as the past few has seen major changes on network rights.

    Thus NBC, you cannot bank on just sports alone.

  9. Acey says:

    NBC is so screwed it’s not even funny.

  10. DenverDean says:

    Seidman: Unless I’m missing something, Season to Date (I won’t use acronym) ranking for series is a listing you’ve never posted on site. Is that something that Nielsen won’t let you post? I know, us number junkies can’t get enough! LOL

  11. Ryan says:

    Only one NBC show is in the top 25 you are SCREWED I’d still watch

  12. Doug says:

    No, I mean the overall gap in viewers between #19 and #22. What’s happening to all of the mid-ranked shows?

  13. Cody says:

    CBS is solid but they need to be careful there shows are starting to age.

  14. Ritsu says:

    @Tks: Why does this suprise you? I don’t watch football either, but, football here is like soccer in England.


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