Aertex have been pinned as one of the UK’s trendiest men’s fashion brands, with famous dedicated followers from today and days gone by such as Pele and Carl Barat from the ‘Dirty Pretty Things’ sporting the brand’s unique style.

Established over 100 years ago,  Aertex have seen a revived interest and are fast becoming the ‘must have’ clothing line, with similar gusto as other brands that have enjoyed revival status such as Gola, Lyle & Scott & Fred Perry over the last few years.

Cube³Â Â have been appointed to align the brand proposition of Aertex by developing their online marketing strategy.

We have been appointed to develop the Aertex brand by focusing on their online strategy, ensuring that every opportunity is exploited with precise targeting of its core demographic.

Karl Barker, Managing Director commented:

“We conducted some due diligence on Aertex before engaging with them from a consumer point of view and we were not only captivated by this brand, from a heritage perspective, but also by the fact that Aertex has that underground type appeal that makes the brand very accessible, but also exclusive too.

“We love Aertex because they have the potential and aspiration to rival the other leading brands, not just in the UK but global and emerging markets such as Japan.  It’s not all about financial might and it is our challenge to channel effective marketing without telephone number size budgets.  I suppose it’s the david and goliath scenario we thrive off!”

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