Business Library Topics
Strategy Articles
- Five Myths About How to Create Jobs
- With unemployment hovering just below 10 percent, job creation is now priority number one in Washington. But America's jobs challenge is a marathon, not ...
- The Path to Successful New Products
- Businesses with the best product-development track records stand apart from their less-successful peers in three crucial ways.
- Six of the Best: Essence of the Entrepreneur Winners
- Photographer Rankin showcases UK start-up talent for his exhibition of BT's Essence of the Entrepreneur winners.
- How P&G; Brought the Diaper Revolution to China
- A little more than a decade ago, Procter & Gamble faced the ultimate marketing challenge: It didnt just have to persuade Chinese parents that ...
- Cadillac's Identity Crisis: When Branding Won't Die
- First it was the car for drivers between the age of 80 and deceased. Then Caddy became the ride of choice for the hip ...
- Japan's Just-in-Time Clothes
- With its high-tech fabrics, meticulous inventory control, and flexible manufacturing model, Japanese retailer Uniqlo looks more like Toyota than a fashion emporium. But unlike ...
- Eight Ways to Ruin Your Social-Media Strategy
- Like it or not, loads of your customers are yakking away about your business on Twitter, Facebook and similar outlets. So dont blow it.
- Where Your Customers Are: How Facebook, Twitter and Others Break Down by Age
- Do your homework before you approach your customers online. Here's how users on the top social media sites broke down by age in August ...
- A (Mis)Match for Tough Times
- Startup retailer LittleMissMatched mixes cute and savvy to grow sales 30 percent in the recession.
- How Australia Ducked the Crisis
- Global recession? Not Down Under, where home prices actually went up. How'd they pull that off?
- New Key to Success in Online Retail: Geography
- Whartons David Bell says old-fashioned neighborhood census data can bring new shoppers to your online door.
- Irene Rosenfeld’s Crafty Pursuit of Cadbury
- The Kraft CEO seems to think it takes sweetness to capture a sweets maker. So far, she looks right.
- How Big Lots Is Turning the Real Estate Bust into Its Own Boom
- Bankrupt merchants have made ghost towns out of strip malls. Big Lots sees that as the best opportunity in years.
- Hyundai’s Advertising Strategy: Wait for the Fire Sales
- With bigger automakers out of the way, Hyundai grabbed discounted advertising deals it never could have landed pre-recession.
- ITT Staffs Up While the Getting Is Good
- The U.S. aerospace and defense industry will likely shed 30,000 jobs this year. For ITT Corp., thats a lot of resumes to review.
- PepsiCo’s Big Steal: The Middle Man at a $1 Billion Discount
- Indra Nooyi needed to make PepsiCo more nimble by buying back its bottlers. The stock market crash gave the CEO the perfect moment to ...
- The Price Is Right — If You Can Spend Again
- How four companies have scored big deals by not letting a good crisis go to waste.
- Five Strategies for Making a Smart App
- Any smart marketer today has to think about mobile. Heres how to figure out if an app should be part of your strategy.
- How Mobile Apps Are Revolutionizing Advertising.
- The Success of Apples iPhone app store has led to a stampede of brands creating games, services, and other applications as marketing tools. Its ...
- How SMES Can Win Public Sector Contracts
- As the public sector looks to cut expenditure, smaller suppliers will have to work even harder to reach the top of the tendering shortlist.
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