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Mar 23, 2010
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Home / Consumer Marketing / Facts and Figures / 2008 Average Total Paid & Verified Circulation for Top 100 ABC Magazines
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Average Total Paid & Verified Circulation for Top 100 ABC Magazines

2008

2008 Rank 2007 Rank Publication Name 2008 Total Paid & Verified 2007 Total Paid & Verified % Change
1 2 AARP BULLETIN ± 24,374,121 23,567,607 3.4%
2 1 AARP THE MAGAZINE ± 24,121,461 24,204,313 -0.3%
3 3 READER'S DIGEST 8,307,292 9,684,759 -14.2%
4 4 BETTER HOMES AND GARDENS 7,655,501 7,681,722 -0.3%
5 5 NATIONAL GEOGRAPHIC 5,060,712 5,051,999 0.2%
6 6 GOOD HOUSEKEEPING 4,676,815 4,686,152 -0.2%
7 7 FAMILY CIRCLE 3,906,135 3,967,065 -1.5%
8 8 WOMAN'S DAY 3,897,370 3,924,195 -0.7%
9 9 LADIES' HOME JOURNAL 3,842,434 3,918,472 -1.9%
10 10 AAA WESTWAYS ± 3,831,553 3,764,966 1.8%
    TOTAL TOP 10 89,673,392 90,451,249 -0.9%
11 11 PEOPLE 3,746,426 3,676,499 1.9%
12 16 GAME INFORMER MAGAZINE 3,508,267 3,189,779 10.0%
13 13 TIME-THE WEEKLY NEWSMAGAZINE 3,374,366 3,374,505 0.0%
14 12 PREVENTION 3,335,348 3,390,084 -1.6%
15 14 TV GUIDE 3,266,323 3,276,474 -0.3%
16 15 SPORTS ILLUSTRATED 3,239,968 3,231,969 0.2%
17 17 TASTE OF HOME 3,200,261 3,188,229 0.4%
18 19 COSMOPOLITAN 2,932,272 2,909,332 0.8%
19 21 SOUTHERN LIVING 2,818,517 2,807,269 0.4%
20 20 AAA VIA ± 2,816,146 2,832,721 -0.6%
21 18 NEWSWEEK 2,720,034 3,124,059 -12.9%
22 22 PLAYBOY 2,658,885 2,790,300 -4.7%
23 24 AAA GOING PLACES ± 2,554,147 2,551,164 0.1%
24 23 MAXIM 2,528,797 2,558,475 -1.2%
25 25 AMERICAN LEGION MAGAZINE ± 2,472,955 2,550,056 -3.0%
    TOTAL TOP 25 134,846,101 135,902,161 -0.8%
26 26 AAA LIVING* 2,445,146 2,426,694 0.8%
27 27 O, THE OPRAH MAGAZINE 2,379,818 2,420,940 -1.7%
28 30 GLAMOUR 2,322,713 2,308,048 0.6%
29 29 REDBOOK 2,218,508 2,318,456 -4.3%
30 28 GUIDEPOSTS 2,204,613 2,374,212 -7.1%
31 31 AAA WORLD ± 2,127,511 2,121,699 0.3%
32 41 PARENTING 2,076,347 1,901,790 9.2%
33 32 PARENTS 2,074,087 2,100,786 -1.3%
34 33 ESPN THE MAGAZINE 2,053,770 2,075,672 -1.1%
35 37 MARTHA STEWART LIVING 2,033,890 2,013,957 1.0%
36 35 SMITHSONIAN 2,032,651 2,044,654 -0.6%
37 34 SEVENTEEN 2,029,791 2,066,825 -1.8%
38 38 REAL SIMPLE 2,003,264 1,979,956 1.2%
39 39 MONEY 1,934,784 1,921,436 0.7%
40 40 US WEEKLY 1,903,989 1,905,030 -0.1%
41 51 REMEDY/REMEDY MD 1,874,755 1,604,878 16.8%
42 42 MEN'S HEALTH 1,864,101 1,810,810 2.9%
43 44 FAMILYFUN 1,858,227 1,802,012 3.1%
44 45 COOKING LIGHT 1,816,721 1,775,950 2.3%
45 43 ENTERTAINMENT WEEKLY 1,804,986 1,804,797 0.0%
46 46 ENDLESS VACATION 1,802,362 1,764,475 2.1%
47 47 IN STYLE 1,792,537 1,752,261 2.3%
48 56 EVERY DAY WITH RACHAEL RAY 1,766,692 1,483,516 19.1%
49 36 U.S. NEWS & WORLD REPORT 1,721,377 2,036,185 -15.5%
50 48 SHAPE 1,702,222 1,738,829 -2.1%
    TOTAL TOP 50 184,690,960 185,456,024 -0.4%
51 49 GOLF DIGEST 1,652,435 1,648,856 0.2%
52 50 COUNTRY LIVING 1,626,279 1,639,182 -0.8%
53 53 FITNESS 1,565,719 1,569,467 -0.2%
54 54 FIELD & STREAM 1,530,037 1,534,969 -0.3%
55 578 BIRDS & BLOOMS 1,520,638
56 52 VFW MAGAZINE 1,513,096 1,577,616 -4.1%
57 58 SELF 1,488,849 1,478,892 0.7%
58 60 ROLLING STONE 1,461,299 1,445,493 1.1%
59 59 COSMO GIRL! 1,418,568 1,451,222 -2.3%
60 68 AMERICAN RIFLEMAN ± 1,414,948 1,347,288 5.0%
61 63 GOLF MAGAZINE 1,412,994 1,419,134 -0.4%
62 67 BON APPETIT 1,399,244 1,367,673 2.3%
63 66 HEALTH 1,377,226 1,369,471 0.6%
64 61 EBONY 1,372,297 1,429,572 -4.0%
65 57 WOMAN'S WORLD 1,360,159 1,481,949 -8.2%
66 62 FIRST 1,348,424 1,425,193 -5.4%
67 77 SCHOLASTIC PARENT & CHILD 1,337,742 1,230,653 8.7%
68 65 POPULAR SCIENCE 1,335,082 1,379,637 -3.2%
69 70 CAR AND DRIVER 1,309,718 1,308,150 0.1%
70 69 WEIGHT WATCHERS 1,294,013 1,312,180 -1.4%
71 72 COUNTRY HOME 1,285,861 1,288,721 -0.2%
72 74 MORE 1,285,273 1,260,136 2.0%
73 64 STAR MAGAZINE 1,273,242 1,411,057 -9.8%
74 73 VOGUE 1,258,605 1,287,561 -2.2%
75 55 HOME & AWAY 1,251,021 1,484,885 -15.7%
    TOTAL TOP 75 219,783,723 219,604,976 0.1%
76 75 POPULAR MECHANICS 1,235,829 1,232,138 0.3%
77 76 SUNSET 1,218,287 1,231,467 -1.1%
78 580 COUNTRY 1,178,413
79 78 BOYS' LIFE 1,176,214 1,170,659 0.5%
80 111 WOMEN'S HEALTH 1,168,483 847,365 37.9%
81 81 VANITY FAIR 1,167,499 1,157,653 0.9%
82 79 FAMILY HANDYMAN 1,162,252 1,170,394 -0.7%
83 80 LUCKY 1,158,455 1,160,165 -0.1%
84 585 REMINISCE 1,132,372
85 82 MOTOR TREND 1,114,795 1,126,326 -1.0%
86 86 ELLE 1,103,476 1,063,878 3.7%
87 84 ALLURE 1,093,091 1,078,405 1.4%
88 146 DOMINO 1,081,653 646,167 67.4%
89 83 ESSENCE 1,076,210 1,087,720 -1.1%
90 85 NEW YORKER 1,047,465 1,065,893 -1.7%
91 89 SCOUTING ± 1,030,982 1,010,332 2.0%
92 91 TEEN VOGUE 1,021,071 981,246 4.1%
93 88 COTTAGE LIVING 1,019,085 1,012,985 0.6%
94 90 MARIE CLAIRE 993,672 984,643 0.9%
95 104 EVERYDAY FOOD 986,823 908,297 8.6%
96 94 GOURMET 980,552 963,222 1.8%
97 95 TRADITIONAL HOME 980,060 961,757 1.9%
98 92 TRAVEL + LEISURE 967,826 978,303 -1.1%
99 96 MIDWEST LIVING 964,015 953,175 1.1%
100 93 THIS OLD HOUSE 961,637 966,100 -0.5%
    TOTAL TOP 100 246,803,932 243,363,260 1.4%

* denotes first half figures only.
** denotes second half figures only.
± High proportion of title's circulation attributed to membership benefits.
 - Indicates no data available for the period; title may be new to ABC
Sources: Averages calculated by the MPA from Audit Bureau of Circulations statements for the first and second six months of each year. Domestic titles audited by ABC; Annuals, international editions and comics have been excluded. Totals may not add exactly, due to rounding of averaged numbers. 
 

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