Magazine Publishers of America

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Marketing Mix Modeling

March 22, 2010

New! Current model inputs may be misrepresenting the impact of magazines in the media mix. A just-released MPA white paper examines ways to improve models, how advertisers can use models with more precise magazine inputs, best practices and the future of modeling.

Resource Summary Sheet - Are You Leaving Money on the Table? Odds Are Good

A new summary sheet of all the resources available to understand how magazines work for advertisers is now available. Read more

Updated Category-Specific Fact Sheets

Showing how various media drive results across 16 different categories including auto, buzz, drive to web, electronics, entertainment, finance, retail and travel. Read more

The Twenty Tweetable Truths About Magazines

Tweet and reTweet: 20 facts that showcase magazine vitality, 140 characters or less. Read more

Assessing Ad Impact: How TV, Online and Magazines Contribute Throughout the Purchase Funnel

New findings from Dynamic Logic prove magazines lead in effectiveness and efficiency, reinforcing prior research. Read more

Misperceptions about Magazine Closings

Did you know 2008 was a light year for magazine closings relative to other recessions? New White Paper puts closings into perspective. Read more

White Paper Released - Consumers Value Magazines in their Media Mix

Consumers still value magazines in their media mix. Do you? explores consumer loyalty to magazines and why they’re a must-have medium for advertisers. Read more

Touchpoints, U.S. was introduced to the Committee just a couple of days after being unveiled at the 4As Media Conference in San Francisco. The Committee saw the first... Read more

Research and Legislation on DTC Advertising

Cary Silvers, Director of Consumer Insights at Rodale, presented their 12th annual national survey “Consumer Reaction to DTC Advertising of Prescription Drugs.” Read more

Set-Top Boxes and Magazine Accountability

Rentrak’s Chief Researcher Bruce Goerlich gave a presentation of what Rentrak is doing for other media and what it could mean for magazines in the near future. Read more

Issues in Syndicated Online Measurement

Two experts in the field of digital measurement discuss the measurement techniques used in syndicated online measurement. Read more