T. R. Harrington

Experienced China Search Engine Marketer, China Internet Marketing Strategist, Entrepreneur and Investor

China

Current
  • Co-Chair China at SEMPO
  • Co-Founder and CEO at Darwin Marketing
Past
  • Partner, at Mithras Consulting Group
  • Vice President, Marketing Products & Services at Red Gorilla
  • Director, Customer Relationship Management (CRM) Practice at USWeb/CKS
Education
  • University of Virginia - Darden Graduate School of Business Administration
  • Boston College
  • China Europe International Business School (CEIBS)
Connections
494 connections
Industry
Marketing and Advertising
Websites

T. R. Harrington’s Summary

We have helped a number of Fortune 500s and high growth Start-up businesses make the successful transition to the world of interactive marketing and e-commerce.

Our mission is to increase advertising value for publishers and advertisers, to develop the most effective advertising return on investment.

T. R. Harrington’s Specialties:

Interactive Marketing Strategy *
Pay for Performance Marketing *
Building Profitable Online Communities *
E-Commerce *
Viral Marketing *
Experience Marketing *
Brand Building *


T. R. Harrington’s Education

  • University of Virginia - Darden Graduate School of Business Administration

    MBA , General Management , 20022004

    Darden Highlights:
    • Perenially ranked as the #1 faculty of any business school
    • Interactive, case study teaching method
    • General Management school (whole business perspective)

    Personal Projects:
    • Dean's Strategic Long Range Advisory Committee : : : select student & alumni led organization researching, recommending and implementing long term strategic initiatives for the school.

    • Darden Business Projects:
    a) Element Fresh - A case study on foreign entrepreneurship in China;
    b) KidsCity - edutainment business plan for the Asian market
    c) Thesis project: Non-traditional advertising and marketing in China

  • Boston College

    BA , English, Psychology , 19891993

  • China Europe International Business School (CEIBS)


Additional Information

T. R. Harrington’s Websites:


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