Facebook has always been about helping you stay connected with the people that matter to you, and then helping you keep up with the interesting things those people are up to. Last year, we decided to improve your ability to do both of these things by opening up the site to anyone with an email address (so all your friends could join) and launching News Feed (so you could see the most interesting stories about your friends).

It's been a year, and even though all of your friends can join, there are still real-world relationships you have with things other than people. And there are still interesting things that friends are doing somewhere other than Facebook. So, time to open things up some more.

More relationships.

Now, we've built a way for you to connect to things other than people, without cluttering your Friend List. I love the Indian restaurant downstairs from Facebook HQ, and now that Junnoon has a Facebook Page , I can become a fan. This is useful, not just to let Junnoon know I love their food, but also because my friends can see this affiliation on my profile or in their News Feeds and then go to Junnoon's Page to learn more about it -- or even make a reservation, thanks to an OpenTable app installed right on the page.

We've made it possible for you to establish connections and interact with all sorts of things in the world in new and interesting ways. Express your support for (RED). Or check out the Page that the Dave Matthews Band created, where you can listen to over a dozen full songs for free, watch videos of concerts, and browse their extensive discography. If you become a fan, you can choose to receive regular updates from the band about upcoming tour dates.

These profiles aren't just mini-websites. We've tried to make these pages into full social experiences that are truly useful, not just another opportunity for companies to make a sales pitch. For example, most pages contain a Reviews box that page owners cannot disable. Any reviews your friends have written, even if they're less than stellar, will show up at the top of that module.

It'll take a little while for all the bands, movies, brands, artists, businesses, restaurants, clubs, and everyone else to get on, but, once they do, we hope you'll find their presence on Facebook as valuable as you find the presence of your friends on Facebook.

More actions.

As we mentioned above, not all the interesting actions your friends take happen on Facebook. Since Leah and I are friends, it's already easy for me to check out her newest vacation photos or read her latest status message, either actively by going to her profile or passively by reading my News Feed. But it's also really interesting to learn about the blog posts she's creating on LiveJournal, or the reviews she's writing on Yelp, or the concert tickets she's buying at LiveNation.com.

So we've worked with those companies and many others to help them get stories about what you do on their sites back into your Mini-Feed on Facebook and your friends' News Feeds. Of course, sometimes you don't want all your friends to know about some of those actions, so we give you two opportunities (once when you perform the action, and again when you come back to Facebook), to choose not to publish each story.

By opening up the kinds of things that can participate in Facebook beyond just people, and opening up the kinds of actions that appear on the site beyond just those that happen inside of Facebook.com, we hope Facebook will be even more useful in helping you keep up with all the meaningful things that are happening in your life. And if you're a business owner, a musician, or manage anything that could use a home on Facebook, get started by creating a Page.



Justin Rosenstein, technical lead for Facebook Pages and Facebook Beacon, is a fan of the amazing teams that did all the hard work in building these products.