Cheryl Cole snatches back Hottest Female titleLast updated at 15:34pm on 11.02.10
Meanwhile Pixie Lott narrowly beat JLS to be billed this year's Best Newcomer.
Ex band member Robbie Williams was named this year's Best Solo Male.
Lady GaGa was runner-up behind Britney Spears to win the Best Solo Female award. However she hasn't gone unnoticed by the public for her eccentric yet addictive album The Fame, as she walked away with this year's Best Album award.
British 1980s new romantics Spandau Ballet received a warm welcome back by their fans this year by accepting the Best Comeback award.
Frontman Tony Hadley said: "Thanks to Virgin Media customers and of course all of our fans for supporting us and enabling us to have the best time back on stage together. The tour so far has been fun beyond belief."
Finally, the ultimate Legend of the year award went, perhaps unsurprisingly, to the late king of pop Michael Jackson.
This year, more than three million music fans took part online in what is thought to be one of the biggest music awards voted for by the public.
To see a full list of the award winners, log on to: www.virginmedia.comp
Virgin Media Music Awards Winners 2010:
· Legend Of The Year: Michael Jackson
· Best Track: The Fear, Lily Allen
· Best Album: The Fame, Lady GaGa
· Best Newcomer: Pixie Lott
· Best Solo Female: Britney Spears
· Best Solo Male: Robbie Williams
· Best Comeback: Spandau Ballet
· Best Group: Take That
· Hottest Female: Cheryl Cole
· Hottest Male: Mark Owen
· Twit of the year: Britney Spears
· Loser of the year: Kanye West
· Shameless Publicity Seeker: Lady GaGa
· Worst Track: Obsessed, Mariah Carey
Cheryl is manufactured beauty, Una is natural beauty - there's no comparison!
- Sam, London, 12/02/2010 11:23
As somebody once said, "Cheryl Cole is really attractive until she opens her mouth"!
- Casper Slides, London, 11/02/2010 19:57
What's next for her. How about an Oscar!
- Pepe, London, 11/02/2010 17:10
Quite an irrelevant set of awards without any worldwide recognition. With the likes of Mark Owen and Spandau ballet being winners you just know the award isnt worth the paper its written on.
- Sisi, London, 11/02/2010 14:45
All she has to do is smile! Which is a good thing, because I think that's all she can do.
- Bloke, Lambeth, 11/02/2010 14:02
Why on earth does a so-called music award need a category for hottest female/male?? Just goes to show that it's not been about "music" for a long time.
- Anon, England, 11/02/2010 12:12
Well done! Considering she missed out on the Grammys!
- Jade, London, 11/02/2010 10:40