The paperless, global economy may have an unexpected downside for your backside: The reduction of high-quality white paper use may hurt the quality of the recycled toilet paper made from it.
Printer and copier paper retain the nice, long fibers that make the best recycled toilet paper. But a resurgent Chinese economy and domestic waste reduction efforts are cutting the available supply of the good stuff, said Jeff Phillips, executive vice president of operations at Seventh Generation, a major recycled toilet paper manufacturer.
“The cost of office waste paper has skyrocketed (more than doubled) in the last six months primarily as a result of China re-entering the market,” Phillips wrote in an e-mail to Wired.com. “There has [also] been a reduction in availability due to more offices trying to reduce paper consumption and through the use of electronic media.”
Waste paper is stuffed into cargo containers returning to China after dropping off manufactured goods on American shores. Once there, it’s usually recycled into different paper products.
The troubling trend for the domestic bath-tissue industry was highlighted in a recent report in a new report in Chemical & Engineering News.
“We want a recycled paper that has a certain quality,” Martin Wolf, director of product and environmental technology at Seventh Generation, told C&EN. “We look for the longest fiber possible for strength and absorbency, and as flexible a fiber as possible so toilet tissue is soft.”
In the hierarchy of raw material for toilet paper, virgin pulp is the best, followed by office paper, and then other materials like brown bags. But virgin pulp requires cutting down trees, so some companies and users have opted for the stuff made from office paper. Without good office paper, the already tough job of making soft recycled toilet paper will get even harder.
“The biggest challenge, especially for our toilet-paper products, is perceived softness,” Wolf said. “The North American consumer is quite accustomed to pretty soft paper, but there is only a certain amount of softness you can achieve with recycled fibers.”
The only hope, or so Chemical & Engineering News says, is better chemicals and coatings for the rough stuff.
Image: flickr/suavehouse113
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