My Yahoo!
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Yahoo! Privacy

We have detailed reference links describing our privacy practices for a wide range of Yahoo! products and services.

Relevant Advertising

By bringing content and advertising to you that is relevant and tailored to your interests, Yahoo! provides a more compelling online experience. Our customized "smart" services save you time and cut through the clutter. Learn More about relevant advertising.

Opt-Out

Prefer not to receive advertising based on your interests? Learn about your ability to opt out of interest-matched advertising served by Yahoo!.

My Yahoo!

My Yahoo! is your own personalized version of Yahoo!. In order to use My Yahoo! you must be a registered Yahoo! user. You can personalize many aspects of My Yahoo! including the layout and content you want to see on your page.

Information Collection and Use Practices

  • My Yahoo! is initially created based on some of the information that you provided during registration. For example, if you checked that you are interested in sports, then we may include a Team News module on your My Yahoo! Page. You can change the content and layout of your My Yahoo! page at any time by clicking on the "Content" or "Layout" buttons in the top left-hand side of the page.
  • We've created a greeting for you using either your first name or your Yahoo! ID. To change how My Yahoo! greets you, click on the "Options" link on the top right-hand side of the page. In the text box, enter the greeting you would like My Yahoo! to display.
  • We have a feedback form for you to send us your comments and suggestions regarding My Yahoo!. This form asks for your name and email address, but only your email address is required. The email address your provide may be used to contact you regarding the feedback that you have provided, but it will not be used for any marketing purposes.
  • Yahoo! works with Evite to provide you with the ability to "link" your Evite account to your My Yahoo!.
    • Evite will share with Yahoo! a specially encrypted version of your Evite user ID and password. Yahoo! will use this to retrieve your Evite events to display them on your My Yahoo! page.
    • Yahoo! does not share your personal information with Evite.
  • My Yahoo! Ticker (Beta)
    • You can choose to sign into your Yahoo! account to view personalized headlines from your My Yahoo!.
      • The password you enter does not expire and will be used by Ticker until you delete it.
      • While signed in, Ticker may display personal information available in your My Yahoo! such as portfolios; however, Ticker will not automatically log into a browser to grant further access.
    • The Ticker does not send any information to Yahoo! if you choose to not sign into your Yahoo! account.
    • If you enter a search term, a browser window is opened to Yahoo! Search.

Practices Regarding Your Ability to Update or Delete Information

  • You can edit or delete your My Yahoo! preferences by clicking on the appropriate "Edit" or Personalization buttons.
  • My Yahoo! Ticker (Beta)
    • You may edit your preferences at any time. For example, you can change or delete your ID and password; you can also save or delete your search history.

Other

This page describes current Yahoo! practices with respect to this particular service. This information may change as Yahoo! revises this service by adding or removing features or using different service providers. To find out how Yahoo! treats your personal information, please visit our Privacy Policy.

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