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Nielsen Pairs With McKinsey for Social Media Consulting
New social media consulting company NM Incite promises to help brands put social media monitoring data to use in broader strategic ways.
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Industry Buzz & News: 6/15/10
MarketingVOX - The Voice of Online Marketing — Social Media: Twitter adds location with Places feature. Some game developers don't ' Like ' Facebook's new virtual currency. B-to-b marketers still looking for return on tweets. Publishing: News Corp. in two digital-print deals. Campaigns & Creatives: Kraft 'Real Women of Philadelphia' video contest a hit with home chefs. Agencies: Nielsen pairs with McKinsey for social media consulting.General Mills hires Sentiment360 to track what customers say. Mobile Computing: RIM tests a tablet and new BlackBerry to rival ...

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