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Nielsen Pairs With McKinsey for Social Media Consulting
New social media consulting company NM Incite promises to help brands put social media monitoring data to use in broader strategic ways.
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Industry Buzz & News: 6/15/10
MarketingVOX - The Voice of Online Marketing — Social Media: Twitter adds location with Places feature. Some game developers don't ' Like ' Facebook's new virtual currency. B-to-b marketers still looking for return on tweets. Publishing: News Corp. in two digital-print deals. Campaigns & Creatives: Kraft 'Real Women of Philadelphia' video contest a hit with home chefs. Agencies: Nielsen pairs with McKinsey for social media consulting.General Mills hires Sentiment360 to track what customers say. Mobile Computing: RIM tests a tablet and new BlackBerry to rival ...

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MediaDailyNews: Nielsen, McKinsey Merge Social Media Practices, Begin Working With Select Pilot ClientsMediaPost | Online Media News
Nielsen Co. and management consultant McKinsey and Co. this morning unveiled N M Incite, a joint venture to monitor and analyze the impact social media has on companies. The companies said that Nielsen's existing social media tracking division, BuzzMetrics, would become part of MN Incite, which ...