Googled: the end of the world as we know itPenguin Press, 2009 - 384 pages A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. |
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Great overview of Google as a company. - Goodreads Review: Googled: The End of the World As We Know It Mario Janković-romano - September 28, 2010 - Goodreads ... Great overview of Google as a company. However, I found the first half of the book to be more interesting, with the making of Google. The second half goes in ... Read full review A fine job by a good writer. - Goodreads Review: Googled: The End of the World As We Know It Michael Webb - April 27, 2010 - Goodreads ... Basically a straightforward history of the company we all use every day. Lots of well written commentary and perspective. A fine job by a good writer. ... Read full review The writing is fluid and Auletta tells a story well. - Goodreads Review: Googled: The End of the World As We Know It Conor - March 19, 2011 - Goodreads ... by that rise, and where Google is and may be going. The writing is fluid and Auletta tells a story well. My only complaint was there sometimes seemed to be ... Read full review Review: Googled: The End of the World As We Know ItUser Review - Bojan Tunguz - GoodreadsI have read several books about Google over the years, and this one is certainly the best written of them all. This is not surprising - Ken Auletta is a writer, journalist and media critic for The New ... Read full review Review: Googled: The End of the World As We Know ItUser Review - Cavolonero - GoodreadsYou could read part one and skip to part four, but , you don't really need to read this in the first place Read full review Editorial Review - Library Journal vol. 134 iss. 17 p. 86 (c) 10/15/2009A corporate upstart just over a decade old, Google has wormed its way into our lives, our vocabulary, and even the hallowed halls of academe, with Internet dominance and multibillion-dollar advertising revenues that make it one of the largest media entities of all time. New Yorker media critic Auletta (Three Blind Mice: How the TV Networks Lost Their Way ), who spent several years researching Google and interviewing hundreds of company and industry players, delivers the real scoop on how this Internet giant fits into the larger media landscape. His fascinating examination illuminates Google's world from just about every conceivable angle: competitive, legal, regulatory, cultural, and ethical. He wraps up with an assessment of where the behemoth might be headed but provides enough insight to allow readers to draw their own conclusions about Google and whether its emergence really does spell the end of the world as we know it. VERDICT While the Google phenomenon has spawned dozens of books, Auletta's years of research and firsthand access to insiders, critics, competitors, and commentators give readers a well-rounded perspective on the company and how it fits into the wider milieu.[See Prepub Alert, LJ 7/09.]—Carol J. Elsen, Univ. of Wisconsin Lib., Whitewater All 130 reviews »About the author (2009)Ken Auletta has written the "Annals of Communications" column for The New Yorker since 1992. He is the author of ten books, including four national bestsellers. These include Three Blind Mice: How the TV Networks Lost Their Way, Greed and Glory on Wall Street: The Fall of the House of Lehman, and World War 3.0: Microsoft and Its Enemies. In naming him America's premier media critic, the Columbia Journalism Review said, "no other reporter has covered the new communications revolution as thoroughly as has Auletta. Bibliographic information |